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Mercedes' ridesharing ViaVan service comes to London
Add another company to the list of transportation services filling Uber's London-sized void. Mercedes-Benz and Via have launched their jointly owned ViaVan service in Zones 1 and 2 of the city, giving Londoners a "ride-pooling" option that bridges the gap between plain ridesharing and mass transit. The allure, as you might guess, stems from the low cost that comes with multi-passenger rides -- for a limited time, rides into and out of Zone 1 will cost a relatively low £3 (about $4). You just have to accept that ViaVan will choose nearby pickup and drop-off points rather than offering a lift at your exact location.
