vidification

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  • To Samsung, "vidification" means a theater experience everywhere

    by 
    Richard Lawler
    Richard Lawler
    04.15.2009

    Samsung seems very optimistic for a CE company in these economic times, but the way we heard VP Scott Birnbaum tell it, it couldn't be in a better place to help customers "vidify" with loads of theater-experience when & where you want it hardware. Emphasizing a focus on LCDs, that means matching expected customer desires with a push to 16:9 on devices from TVs to laptops. We're not ones for slick buzzwords, but the results speak from themselves, from speedy Netflix streaming Blu-ray players, to the latest round of HDTVs with widgets (great), edge lit LED lighting (good) and 240Hz (we're not convinced yet) technology, and the outer edge of products like the Omnia HD HDMI packing celly. If Samsung's not giving the people what they want, it's certainly trying, peep the full PR after the break and see how close to the mark it is.