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Disney+ calls 'Falcon and the Winter Soldier' its 'most watched' series premiere
According to Disney, its new MCU series debuted with the 'most watched' premiere ever on Disney+.
Netflix launches 'top ten most-watched' lists in the UK
A few weeks ago, Netflix mentioned it would experiment with releasing "weekly top 10 lists" across various categories, and the first test has gone out on social media. For now it's only releasing data tied to UK viewers, but for Netflix, which has famously kept information about viewers closely-held, it's an interesting first step. These first lists cover all of April, but going forward they'll be refreshed on a weekly basis. It explained that the includes "the most-watched individual season of a show, film or special (regardless of when it launched)" and that "watched" is defined as finishing at least 70 percent of one episode. It still doesn't give much away about exact numbers, but it takes some of the guesswork out of determining what is buzzy on streaming, even if we don't know whether or not people finished a series or dropped out after one episode. For the first set, the Sir David Attenborough-narrated nature documentary series Our Planet topped the overall list at number one, followed by Noah Centineo-starring The Perfect Date (also the most-watched film), The Highwaymen, The Silence and Black Summer (the service's most-watched series). The interactive Bear Grylls series You vs. Wild topped the reality TV list, while Quicksand was the number one non-English show.
Google and TiVo partner to analyze viewer data, sell ads, get filthy rich
We're actually sort of surprised that this hasn't happened earlier, but TiVo and Google announced a data-sharing partnership today that'll give the Google TV team access to TiVo's second-by-second viewing data -- anonymized, of course. That means advertisers who buy their TV ads through Google will only have to pay for the ads that customers actually watch -- a system the networks obviously aren't so keen on, but which makes total sense given Google's pay-per-impression online advertising model. Google's already processing a billion remote clicks a day as part of a similar deal it's had with Dish Network since April, so the new TiVo data should just help Mountain View inch its claws even deeper into our everyday lives. Happy future.
