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Facebook says its Watch videos reach 720 million viewers a month
Facebook is still holding onto its dreams of Watch as a place where people can connect "more deeply" over videos. According to the company, 720 million people tune into Watch monthly, and 140 million people spend at least one minute on Watch daily. On average, those daily visitors spend more than 26 minutes on the platform. Now, Facebook says it's preparing to launch new content.
Shazam mention, blackout at Super Bowl drives mobile engagement
Velti is a firm that runs advertising on mobile platforms like iOS and Android, and they were paying close attention during last Sunday's Super Bowl game to how and when mobile users were on their phones. The company has released a few tidbits about mobile usage during the big showdown, and they reveal quite a bit about when we picked up our phones during the game. Velti says that while the Ravens may have won the game, Jack in the Box was the biggest win on the mobile side: The company's "Hot Mess" commercial (which featured a big plug for Shazam, who we spoke with about exactly this situation at CES) was the most active mobile engagement driver during the entire show. Viewers saw the bug, and immediately picked up their phones, presumably to either check out Shazam or use the app on the commercial spot (though it was only 30 seconds, so they had to hurry). Mobile engagement also spiked, says Velti, during the brief blackout delay that the stadium experienced. In that same vein, the halftime show was actually the point at which viewers were least engaged in their phones, suggesting that Beyonce's song and dance distracted them back away from the smaller screens. And the game itself distracted viewers from their phones as well -- the relatively boring first half had more mobile usage, while the second half of the game, when the 49ers staged a comeback against the Ravens, saw mobile usage drop. There's a lot of very interesting insight in there about exactly how mobile users make use of their second screen devices. The Jack in the Box / Shazam spike is no mistake, and we can likely expect to see even more moves like that in the future. Our mobile phones are nearly always with us these days, and other screens, including television, have lots of opportunities to use Apple's platforms for even more engagement.
Analyst: More HDTV owners getting a steady diet of high definition for every day viewing
Last seen belatedly dubbing HDTV "game changing" for 2008, analytical firm Knowledge Networks is back with its latest breaking observation, finding owners are 65% more likely now than they were two years ago to say they are watching HD programming daily. Up from 26% in an '07 survey to 43%, we sadly noted that amount of people that always check for the high definition feed instead of SD rose only slightly from 61% to 68% among the 510 surveyed. Seeing fair and balanced numbers on the appeal of stretch-o-vision (we already know how you feel about it) would have been nice, but check the press release to see the stats networks and advertisers are probably checking before deciding to spring for HD specifically broken down across genre and gender.
Poll: Due to HD, have you tuned into the Olympics more?
One masochist notwithstanding, we're pretty sure you haven't sat down for days straight to watch the Summer Games from Beijing, but we're wondering if the superabundance of high-def Olympics programming has changed your perspective on the entire spectacle. Here at Engadget HQ, we've found ourselves captivated by more Olympics footage in the first week than we can ever remember in Games' past, and there's no question that having the events in high-definition caused us to keep flipping back. Is the same phenomenon happening at your house? Are you inexplicably anxious to come home and check out some of the world's greatest athletes in beautiful high-def? Tell us how the HD onslaught has affected your Olympics viewing (if at all).[Image courtesy of Yahoo! Sports] %Poll-18174%
Olympics viewership through the roof, HDTV / internet to thank?
With Michael Phelps spending a great deal of time in front of the cameras between 8:00PM and midnight ET each night, it's hardly a shock to hear that USers are tuning into the Olympics like its 1976. According to preliminary numbers, NBC Universal is reporting that an average of 29.1 million viewers are flipping on the Olympics, which is the "most highly rated broadcast of the Summer Games held outside the United States since 1976." When seeing figures like this, the obvious question emerges: why? Contrary to the beliefs of Big Media, the internet is actually somewhat to thank. Many believed that internet broadcasting would whittle down TV ratings, when in fact, it seems that quite the opposite has happened. Interestingly, it appears that all the high-def footage really isn't getting the credit it deserves. Be honest -- would you have stayed up until 1:00AM watching men's gymnastics had it not been in HD?Read - Olympics ratingsRead - The internet influence
Online TV viewing catching on, traditional TV watching still preferred
We've known that individuals were turning to the internet to catch their favorite shows for some time now, but we aren't living in the future just yet. According to new research conducted by Nielsen and CTAM, most adults (94%) who "subscribe to cable or satellite television services prefer to watch television on traditional TV sets." Still, over a third of those surveyed who had a broadband connection admitted to watching at least one television program originally shown on TV via the internet, and nearly 40% of online TV viewers also use the world wide web to "get the scoop on actors and upcoming episodes." For numbers galore on this very topic, head on down to the read link and have a look.[Image courtesy of BebeReviews]
ESPN ratings 43% higher in HD homes than SD abodes in April
Life's good in Bristol -- at least it sure looks that way based on reports stemming from The Cable Show in New Orleans and the latest Nielsen data. For starters, primetime viewership on ESPN grew 15%, while total day ratings ratcheted up 13%. According to Sean Bratches, executive vice president of sales and marketing for the outfit, ESPN's ratings were 43% higher in high-definition homes versus standard-definition homes, reiterating that sports and movies are the two biggest draws of owning an HDTV. Needless to say, the news simply means that the network can demand even more for precious ad time, but we won't even pretend you didn't see that coming.
Poll: Do you still watch SD programming?
With just south of a hundred HD channels on carriers like DirecTV, and even dozens on the average cable operator, one may wonder if there's even a reason for turning to an SD station anymore. Here at the Engadget HD lair, there's only a few programs still shot and delivered in standard-def that we catch ourselves watching, but we'll admit, it's been an awful long time since SD programming consumed more than 10-percent or so of our viewing. Not too tough a question for you this week: do you still find yourself flipping to SD networks with the growing amount of HD content out there? If so, how much? And be honest -- is it solely due to your wife's obsession with America's Next Top Model?[Image courtesy of Rickey] %Poll-14248%
Shocker: HD capable homes tune into more high-def programming
Not that this is a surprise or anything -- after all, it's pretty safe to assume that homes with HD became that way due to an urge to watch more HD programming -- but some recent ratings numbers from Nielsen help substantiate the notion that high-def capable domiciles are more likely to flip on the set. For instance, this year's Super Bowl managed a 43.3 rating overall, yet racked up a 47.6 rating in homes with HDTVs. Additionally, broadcast TV stations had an 8.9 rating in HD homes in December of 2007, while non-HD households rung up just a 6.8 rating. Still, not all of the news was rosy. At the close of last year, about a quarter of US homes had an HD set, while just 13.6-percent of those were classified as "HD capable and receivable." SD content stretched across an HD panel? Oh, the humanity.[Via MultichannelNews]
Survey confirms that Canada loves its Discovery HD
Yeah, we Americans were already quite envious of the Discovery HD lineup in Canada, but the Canucks are affirming said awesomeness in a newfangled survey polling viewers on which channels offered up the "best high-definition programming." Coming in only behind the nation's favorite TSN (a sports network, if you couldn't guess), Discovery HD was ranked as the best non-sports station for HD quality in the country. Furthermore, respondents aged 18 to 34 actually ranked Discovery HD above all other channels. We're envious, sure -- but we still love ya.
TUAW Tip: open a second Mail window to stay productive
This whole 'electronic mail' really seems to have taken off with the internets, and we need to rely on it for an increasing amount of communication with email lists, coworkers, friends and more. While many Mail.app users have at least some sort of Rules system for filing messages into folders (or tagging them with Scott Morrison's spectacular MailTags plugin), I have recently been getting cozy with a lesser-known feature that can save a lot of time with hopping between folders. Under Mail.app's File menu is a New Viewer Window option (opt-cmd-n) that opens - drum roll please - a second window in which you can browse through your messages. This is particularly useful if you have a folder (or perhaps a Smart Folder) which you keep checking throughout the day; this way, you can simply keep one viewer open to your inbox (or whatever default location that suits you), with the second viewer set on that other folder. Go up to View > Hide Mailboxes (cmd-shift-m) for either window to give you some extra room to stretch out those From or Subject headings, and you just took another step up the ladder of email zen. Finally: have no fear if you need to quit Mail or restart - Mail remembers your multi-viewer setup and will put everything right back where it belongs the next time your get your email on.
TiVo's StopWatch to offer up precise viewer statistics
TiVo's transformation from a ad-skipper's best friend to an ad agency's biggest asset is nearly complete, as the firm's StopWatch system is aimed to provide "second-by-second" viewing data which Nielsen has refused to offer thus far. While the company went public about its intentions to become an ad-friendly platform awhile back, it looks like the time has come for its voyeuristic service to go live, as it begins marketing a system to carefully watch its 4.5 million or so customers whiz through commercials and schedule season recordings. This indeed marks the "first time a syndicated ratings service has detailed live and time-shifted viewing data on a second-by-second basis," which advertisers should absolutely drool over. Notably, Starcom has already signed on as TiVo's first taker, and with the amount of critical data now available to media agencies, we hardly believe it'll be the last. So the next time you crank up your TiVo and cruise on by every single costly commercial on your favorite recorded drama, take comfort in the fact that Big Brother is taking notes on a moment-by-moment basis.[Via PVRWire]
