VoiceLabs
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Amazon's new policy kills ad network that monetizes Echo Skills
When VoiceLabs debuted its interactive ads for the Amazon Echo, it had backing from big names like ESPN and Wendy's. For a while, it gave developers using the service called "Sponsored Messages" a way to make money from their Alexa Skills. Unfortunately, even its powerful pals can't do anything for it now that Amazon has updated its advertising policy to ban ads using a voice that's similar to Alexa and those that imitate Alexa interactions. Since those are exactly what the company's interactive ads do, it has no choice but to stop offering Sponsored Messages altogether.
Ads are coming to Amazon Echo skills
If the Beauty and the Beast and Burger King debacles were anything to go by, owners of smart speakers like the Google Home aren't big fans of ads. But that won't stop marketing companies like VoiceLabs from trying to make them happen. The voice analytics company has announced a new platform called Sponsored Messages, which will let developers monetize their Amazon Echo skills by inserting ads at the start and end of conversations.
