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iPads invade Super Bowl parties
I've talked quite a bit before about the growing "second screen" phenomenon, where iPads and other mobile devices are used as a second screen while either working on another computer or watching television. And with the biggest event on television yesterday, there was likely a lot of "second screen" viewing going around. ZDNet's James Kendrick says his was one of three iPads around the coffee table at his Super Bowl party, and with tens of thousands of tweets per second going out during the most interesting parts of the game, Kendrick's experience was undoubtedly not unique. Car maker Chevrolet actually participated in the event with the Chevy Game Time app, which not only posted ads available on the iPad the second they went live on the TV, but also offered up contests and more interactivity during the show. And the NFL and NBC famously streamed the whole event live on the Internet for the first time this year -- while I didn't get a chance to pull the game up myself yesterday, I heard a few people say that it was in fact available to stream on the iPad. The commercials weren't available on the stream, though, so it'll probably be a few years before people learn the stream is out there, and before it becomes a better substitute for the TV experience. Still, the Super Bowl certainly showed off a few major trends that we're seeing in entertainment consumption lately. Apple's devices especially are providing ways for both consumers and brands to interact and extend the "watching" experience, even outside of a standard TV broadcast.
Star Wars: The Old Republic is keeping a close eye on World of Warcraft
From the interface to the design, many people have commented that there's a certain degree of similarity between Star Wars: The Old Republic and World of Warcraft. So it probably comes as no real surprise to learn that Electronic Arts is studying WoW when it comes to SWtOR's upcoming launch -- but not in the way you might think. The company isn't concerned as much with the mechanical side of the equation, but with the question of what happens post-launch and how to increase player retention. This might not seem like terribly relevant information, but a lot of attention is being paid to the game's content release schedule, the speed at which experienced players will go through new content, and the game's post-launch foci. It also extends to an emphasis on smooth networking code to ensure that players can log in and experience the game quickly rather than having to fight off latency. It's no secret that WoW is influencing other games, but SWtOR seems to be designed with an eye toward more than just gameplay.
The Daily Grind: What do you do during downtime in the game?
MMOs, especially older ones, often suffered or benefited (depending on whom you asked) from having a somewhat more sedate pace of activities. Even in the most action-oriented games, there are periods of downtime, whether they come from travel times or waiting for the other two players in your party to come back from the bathroom. It's not enough time for you to think that you should just log off and do something else, but it is enough time that you start to find your attention wandering at least a little bit. So what do you do during the brief downtime in an MMO? Do you read books while you wait for your World of Warcraft raid to get underway? Do you have the television on in the background while you play World of Tanks (preferably tuned to the History Channel)? Is it a simple matter of tabbing over to read another site while you warp around in Star Trek Online? Or do you just entertain yourself with emote spam, jumping, and various inventory toys? Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!
WoW.com Interview: Dr. Hilarie Cash continued
One of the thing we continually see whenever the media talks about Internet addiction and how this all works is this tendency to say it's the game's fault. Well because the government is so worried about this whole thing, the government has -- obviously a completely different kind of government, and a different kind of culture and society than we have, but because the government's worried, and because, the way I understand it, the game developers in China don't want to get in trouble with the government, they've created things like if you keep playing beyond a certain point you start losing points, and things like that.
Lockheed Martin to build High Altitude Airship for homeland security
Although it's not exactly shocking to hear of yet another homeland security application that seems to border on Big Brother, Lockheed Martin's High Altitude Airship could keep an elevated eye on 600 miles of US countryside at any given time, and if all goes as planned, we'll have 11 of these things floating over our everyday activities by the end of the decade. The HAA prototype is a ginormous airship that measures 17-times larger than the Goodyear rendition we're all used to seeing above sporting events, and is designed to hover 12 miles above the earth in order to keep tabs on what's happening below. The airship is slated to be solar-powered and should stay in a geocentric orbit for "up to a year," and if equipped with high-resolution cameras, a single one could cover everything "between Toledo, Ohio and New York City." While Lockheed Martin is thrilled with the $40 million project they've been awarded, it's certainly understandable to get a little worried about how these blimps will actually be used, but a company spokesperson suggested then an entire fleet could actually be used for "border surveillance" -- and hey, we need a little help down there anyway, right?[Via Fark]
Japanese government to track kids via mobile handsets
Here's a tip: don't relocate to Japan unless you're entirely down with being monitored practically everywhere you go. Sure, things aren't that serious quite yet, but with RFID tracking going on in schools, prisons, airlines, and now, um, everywhere else, you can pretty much rest assured that big brother is indeed taking notes. The next step in mass monitoring involves GPS, RFID, and cellphones, and the service is intended to track kids' whereabouts and alert parents whenever they enter potentially "dangerous areas." Reportedly, RFID readers will be setup in various areas (like school gates and electric polls) and track tags carried by (incredibly obedient) children, or better yet, simply monitor the GPS locator in the youngster's handset. Of course, we've no idea where these "danger zones" could be, nor how long the crime lords of the area will actually let that pole-sitting RFID reader remain in tact, but the system is supposed to be piloted in "20 regions across the country" real soon.[Via Textually]
ABC's Shaw reitterates the obvious, calls HDTVs "game changers"
We've already seen reports of sporting events in HD gluing Americans to their couches for little reason other than its sheer beauty, but now ABC's Mike Shaw is reinforcing the belief that HDTVs are redefining the way we watch television altogether. Aside from boasting that "content is king" while referring to ABC's smattering of "sports, primetime programming, and daytime dramas," he also referred to HDTVs as "the game changer" in a recent interview. He went so far as to draw a parallel from today's 720p / 1080i broadcasts to making the switch from black and white televisions decades ago. Interestingly, he also noted that HD would "have far more impact" than any of the "new devices like PVRs or DVRs," probably ruffling Steve Jobs' feathers in the process. Nevertheless, it's forecasted that "31 percent of 112 million US households" will sport HD sets by the end of this year, giving national broadcasters even more reason to cheer (and advertise), while giving us all yet another reason to hit that oh-so-tabooed button when catching up on recorded content.
Wal-Mart to use infrared to track shoppers / promotions
As if its insanely coordinated logistics system, biometric payment system, and (potential) RFID shelving weren't eerie enough, America's largest retailer is taking consumer voyeurism one step further with the use of infrared technology. In an apparent attempt to avoid the taboo "RFID" flavor of intrusion, Wal-Mart is hoping to sneak an IR system into its stores to gauge the effectiveness (and elicit more advertising dollars, of course) of its various promotions. Dubbed Prism, the arguably dodgy system was crafted by Coca-Cola, Kelloggs, Kroger, Procter & Gamble, Walgreens, and Disney in order to "track shoppers' movements around the store" and correlate them with actual sales in order to judge display effectiveness. The consortium of firms has coaxed the corporate giant to install a trial system in ten of its SuperCenters, with a much broader rollout expected to follow soon; so when making that mad dash to the Tickle Me Elmo eXtreme (or bathroom supplies) section, just remember that Big Brother could be keenly watching.[Via TechDirt]
