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Sony announces BRAVIA X2550 series, now with x.v.Color
Sony was still rolling out new BRAVIA's this morning, with three new models in its Japanese X2550 line that should give a preview of the successors to the current XBR models we'll see here. The piano black finished LCDs all feature 1080p resolution, wide color gamut backlighting, BRAVIA Engine and Sony's new x.v.Color technology, and we assume, dual HDMI 1.3-compatible inputs to deliver all that many-hued madness. No mention of new 120Hz technology for these LCDs, but the expanded color space should match up well with other upcoming Sony products. All should start shipping April 25th the 52-inch KDL-52X2550 for 720,000 yen ($6,098 U.S.), 46-inch KDL-46X2550 for 490,000 yen ($4150 U.S.), and 40-inch KDL-40X2550 for 420,000 yen ($3,557 U.S.). Check after the break for another pic of that glossy finish head-on (apply directly to forehead).
Sony @ CEDIA - 52-inch 1080p, 40- & 32-inch 720p BRAVIA LCDs
Remember the 52-inch 1080p and 720p 40- and 32-inch BRAVIA LCDs Sony announced in Japan recently? They have officially announced their US availability prior to CEDIA 2006. First the the big guys, the 1080p 52-incher comes in two flavors, the KDL-52XBR2 and KDL-52XBR3. The XBR3 has the high-gloss piano black bezel we know you love so much while the XBR2 has a silver finish. Both include BRAVIA Engine Pro image processing built around Sony's DRC-MFv2.5 for upconverting lower-res signals, and WCG-CCFL backlighting for better color contrast. They feature a 1,300:1 on-screen contrast ratio (7,000:1 dynamic), 8ms refresh time, with three HDMI and component inputs. Both will ship in November, with MSRPs of $6,800 for the XBR3 and $6,500 for the XBR2. At the lower end Sony has added two S-series LCDs also shown previously in Japan, the 40-inch KDL-40S2400 and 32-inch KDL-32S2400, both featuring a 1366x768 (720p) resolution. They have the same Advanced Contrast Enhancer (ACE) as the 52-inch models, with 1,300:1 contrast ratio (5,000:1 dynamic), plus "invisible" bottom-mounted speakers and will retail for $2,600 (40-inch) and $1,700 (32-inch) when they begin shipping in October. The 52-inch XBRs will have a fight on their hands with the similarly-spec'd Samsung and Sharp models hitting this fall.Update: Added images of KDL-32S2400 & KDL-52XBR2 after the break.
Sony unveils new Bravia LCD, LCoS HDTVs for Japan
Sony rolled out some new HDTVs for the Japanese market this winter, some of which have already been announced in the US, the rest we hope soon will be. The biggest new news appears to be that their advanced Digital Reality Creation (DRC-MFv2.5) circuitry is moving downmarket, into the cheaper A2500 series of LCoS HDTVs. The two new RPTVs announced are the KDS-60A2500 and KDS-50A2500, 60- and 50-inches respectively. They'll accept and display 1080p just like their American A2000 cousins, but now with enhanced upscaling technology for non-1080p inputs. At an estimated 600,000 and 500,000 yen respectively, that would give them about a $500-US price bump over the previous 50- and 60-inch LCoS HDTVs and are slated to ship September 15th. Of the nine new LCDs, five are identical to the Bravia LCDs already announced in the US, but they have added the 52-inch KDL-52X2500 at the top of line, and three new S-series LCDs (46-,40- and 32-inch) at the bottom. The KDL-52X2500 includes the aforementioned DRC technology, WCG-CCFL backlighting (1500:1 contrast ratio), Live Color Creation, 1080p resolution and 1080p inputs. The cheaper KDL-46S2500, KDL-40S2500 and KDL-32S2500 are 1366x768 (720p) LCDs with the older Bravia Engine image processing, a 1300:1 contrast ratio on the two large TVs and 1700:1 ratio on the 32-inch. All four LCDs share a 450cd/m2 brightness, feature one HDMI and two D4 inputs (as compared to the three HDMI jacks for the US-specced TVs) and are due to ship in Japan October 20th.
