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Chitika: Mountain Lion accounting for 3% of web traffic
Web tracking firm Chitika has a stat that's actually not all that surprising: Mountain Lion downloads accounted for a relatively huge percentage of web traffic this week. For all web traffic coming to and from Mac computers, Mountain Lions downloads specifically make up 3% of the total. And when you consider just how much bandwidth is being used, that means that Apple almost certainly sold plenty of copies of the new US$19.99 operating system. Chitika also did the math, and believes that Apple users downloaded 2.11 million copies of Mountain Lion in just the first 48 hours after release. Obviously, that's downloads, not purchases -- it's possible that users purchased the OS without downloading it. It's also possible, however, that users were able to download the software without paying for it (through promotional or other means). But even if 90% of those downloads were legitimate purchases, Chitika calculates that Apple has picked up $38 million in revenue from Mountain Lion already. Pretty phenomenal. The lower price and digital delivery options have apparently made Mountain Lion an early hit. We'll have to wait for official figures (and there may be even more adopters over the weekend, when people have time to actually upgrade an OS), but already, it seems like Mountain Lion is a nice success for Apple.
iPad accounts for 97 percent of US tablet traffic online
It's no secret that the iPad commands a serious lead in the battle for tablet mindshare, but comScore's new Device Essentials traffic-tracking service shows just how much that translates into market dominance. According to the web monitoring company, the iPad and its successor account for 89 percent of tablet internet use globally, and 97 percent here in the US. Of course, the slate segment is still young and accounts for only a tiny percentage of total traffic. And, it's worth noting, the iPad has a significant advantage in being the first to hit shelves. If you want to dig a little deeper, hit up the source link for the PR and a few more charts.
iOS now responsible for 2 percent of all web traffic
According to a report from NetApplications, Apple's iOS now has a 2 percent share of all web traffic. Combining for a worldwide average of 2.06 percent, the iPhone, iPad and iPod touch OS has passed the 2 percent mark for the first time ever and has even reached a whopping 10 percent market share in Singapore. The study also shows that the Mac OS kept steady at 5 percent while Windows maintained its solid lead at just under 90 percent of worldwide internet traffic. With the iPad claiming .03 percent of all internet traffic just 10 short days after its launch last April, and estimates that it will represent 2.3 percent of total traffic in 2011, we can only speculate just how high iOS' share will be next time the report is released. Anyone care to guess? [via electronista]
iPad already matches Linux in web market share; will represent 2.3% of total net traffic in 2011
In an interesting Chitika research note, the internet advertising firm says the iPad is currently making up 0.83% of all internet traffic. When Chitika says "all internet traffic" they mean the 100,000+ sites they serve ads to. Still, if we can extrapoloate those numbers to the entire Internet, a 0.83% share of web traffic on a device that is less than a year old is nothing short of amazing -- especially when you consider that the iPad is going head to head with every other smart phone, laptop, and desktop on the planet in these numbers. Perhaps what is even more amazing is that at current growth rates, Chitika says the iPad will account for 2.3% of all web traffic by the end of 2011. As AllThingsDigital points out, Chitika did take some flak earlier this year when it ran a counter of the total number of iPads sold, which turned out to be off the mark, but Chitika's research director Daniel Ruby says he's confident of this prediction since it's a metric Chitika can directly measure. So just how impressive are those 0.83% and 2.3% web traffic numbers? Pretty damn impressive. Ruby points out that at even the its current 0.83% web traffic share, the iPad already matches the total North American web market share of Linux -- an OS that is having its 20th birthday next year. Not too bad for a device you never knew you needed until it came into existence nine months ago.
