Wild Tangent
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T-mobile, WildTangent to bring 25-cent game rentals to Android devices, harken back to arcade days
Test driving an app isn't entirely unheard of -- Apple introduced its lackluster "Try Before You Buy" system last summer and the Android Market's got a 15-minute return policy. Now T-Mobile's teamed up with mobile gaming outfit WildTangent to bring a novel approach to looking under the hood of gaming apps: rentals. The partnership promises to bring 25 cent game rentals to your phone or tablet (considering you're a T-Mo faithful rocking an Android device), giving you the opportunity to see what a particular game is working with before you commit. The new service also lets users play games for free with advertisements, and applies the cost of rentals to future purchases -- rent-to-own style. So it won't bring the same juvenile thrills as the arcade, but it will let you get your game on at 25 cents a pop. No word yet on when the service will go into effect, so don't go breaking that piggy bank quite yet.
WildTangent game studio veers out of existence, St. John becomes 'chairman'
WildTangent has shut down its internal development studio and laid off about 20 people, reports TechFlash. Furthermore, CEO Alex St. John, currently best known for preaching that this is the last generation of consoles, will be "promoted" to chairman, while COO Mike Peronto will take over CEO duties. St. John is expected to spend more time on the road being "the public voice of the company."WildTangent's game studio, which may (doubtfully) have shown up on gamer's radars with Fate, isn't exactly a noticeable loss. The company has been surviving on its Orb digital distribution service and by managing advertising sales for several web sites -- oh yeah, and there's always its alleged spyware business.[Via GameDaily]
X3F TV -- XBLA in Brief: Elements of Destruction and Sea Life Safari
XBLA in Brief examines two unusual Xbox Live Arcade titles this week. First up is Elements of Destruction which has players essentially playing as nature itself, using tornadoes, earthquakes, and lightning to destroy everything in sight. Sea Life Safari on the other hand, is a game about taking pictures of fish. See? Kind of different for XBLA, isn't it? Watch the new episode and decide if either is worth your hardearned MS Points.[iTunes] Subscribe to X3F TV directly in iTunes.[Zune] Subscribe to the X3F TV directly (Zune Marketplace link coming soon).[RSS] Add the X3F TV feed to your RSS aggregator and have the show delivered automatically.[M4V] Download the M4V directly.
Buy this box for $60 or go to hell
"Buy this box for $60 or go to hell, I don't want your money." That's the message on the tunnel vision of boxed game sales that Alex St. John, CEO of WildTangent, is trying to get across to the gaming industry. The dominant business model in PC gaming largely ignores the possibilities of in-game transactions and ad-sponsored gameplay. St. John spoke on the need to pursue new gaming revenue models at the recent ION Game Conference in Seattle and more recently, at the 6th annual Wedbush Morgan Securities Management Access Conference in New York City. Gamasutra followed St. John at both events, where the WildTangent CEO raised some eyebrows when he asserted,"In a few years any business not making money from ads is leaving half their money on the table."According to St. John, the industry fixation on boxed sales will be the downfall of a number of companies that fail to change their business models and embrace in-game or in-world revenue streams. "There's a wide open opportunity here. Anybody can get into this, and everything the traditional publishers and game companies know about doing business will ensure their failure," he stated at ION.
In-game ad pioneer says in-game ads are a mistake
As one of the pioneers of in-game advertising, you would think Alex St. John had better things to say about this method of revenue. But the Wild Tangent founder and CEO says that in-game ads are "not a very effective way because you've got to plumb the game, you've got an unproven method of measuring the value of that ad, that unit is not trackable."As an alternative, St. John states his company's revelation on effective advertising income. Simply give the players the option to see advertising videos in loading screens, thereby granting them free or discounted prices on their gameplay. It follows the same logic as those free forums that say "Click here to remove ads". It boils down to either you pay to support the game, or you sit through a commercial so a big-name company can pay to support the game. Wild Tangent's ad revenues skyrocketed 400 percent in 2007 when they switched over to this method, and Mr. St. John swears by it.
Lumines now available on PC
PC users who haven't yet experienced Tetsuya Mizuguchi's rhythm-based puzzle game can finally enjoy the genre-straddling title from the comfort of their own computers. Wild Tangent and Q Entertainment have teamed up to offer a PC version of Lumines, as part of Wild Tangent's library of downloadable game offerings.The PC version of Lumines -- which appears to be based on the PSP title Lumines II -- features multiple modes of play, a skin editing mode, and online score ranking. Players can buy the full game for $19.99 USD, pay on a per-play basis using Wild Tangent's subscription model, or play a free ad-supported version of the game.
PAX: Alex St. John's keynote of infamy
Alex St. John breaks Washington State laws by smoking onstageAlex St. John, the creator of Microsoft's DirectX API and founder of Wild Tangent, delivered a bizarre, and borderline unbelievable, PAX keynote yesterday. With equal parts alien spaceships, hostage negotiations, enormous 10' vaginas (courtesy of GWAR), Bill Gates embarrassing promotional video career and, of course, Microsoft's Julia Child's Wine Guide CD-ROM, I'd be doing a serious disservice to Mr. St. John if I attempted to encapsulate his performance.What a performance! The keynote began with St. John tossing out large balls (that later took on an infamy all their own), mini glow-in-the-dark frisbees, and ping pong balls before he began his sordid tale. St. John began playing with decaptitated moose heads in Alaska as a child and ended up being the creator of DirectX at Microsoft as they entered the increasingly lucrative video game space. Of course, this journey was wrought with crazy situations (see aforementioned 10' vagina) and a fair amount of trepidation on the entire software community's part (a Windows blue screen at a developer's event was met with chants of "DOS, DOS, DOS!"). Despite these difficulties, the successful launch of the DirectX-Box means that Alex St. John has left an indelible impression on the gaming industry.Here's our question: instead of doing keynotes and running software companies, why isn't this guy writing a tell-all book to prove that gaming has its own wild, rockstar tales?[Thanks to Philip Palermo for the classy pic]
