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Elvie’s wearable breast pump promises silent, hands-free pumping
Elvie, a company that previously released a connected kegel trainer, has developed a cordless, wearable breast pump that aims to make life a little easier for nursing mothers. Like the Willow Pump, it fits inside of a standard nursing bra, allowing for hands-free pumping. But unlike the Willow, Elvie's model doesn't require a separate, disposable bag with which to collect pumped milk. Instead, the milk is collected in a reusable, BPA-free bottle that's dishwasher and microwave safe. And importantly, Elvie claims the device is silent.
How a smart breast pump won CES
When we previewed CES 2017 last week, none of our editors saw the Willow smart breast pump coming. But the humble device, which slides into a nursing mother's bra and allows for hands-free pumping, won two of our Best of CES awards and generated press coverage across the internet. We were hardly the only outlet that declared the device one of the most innovative things we saw at the show. It's hard for a little-known company to make this kind of buzz at CES, where you have to compete against giants like Sony, Samsung, LG, Honda, Toyota and more of the world's biggest companies. But once and a while the stars align and a gadget from an unknown startup breaks through the clutter. What made Willow such a hit this year?
