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Microsoft teams up with Baidu to push Windows 10 in China
Microsoft has struck a partnership with Chinese internet giant Baidu, as it continues to focus on getting people on Windows 10. Via blog post, the Redmond-based firm said the idea behind this business alliance is to make it easy for Baidu customers to upgrade to its new OS, as well as offer personalized browsing and searching experiences for users in China. For example, Baidu.com -- which has more than 600 million active users -- will become the default homepage and search engine for Microsoft's Edge browser. In return, Baidu is expected to bring standalone, universal apps for cloud, search, maps and video over to Windows 10. Microsoft adds there are currently 10 million devices running the fresh operating system in that country, a huge chunk of the reported 45 million-plus total number.
Microsoft Studios lead talks Kinect and the future of Xbox
You might not know who Microsoft's Kudo Tsunoda is, but you know his work. He was the driving force behind Kinect and HoloLens. And more recently, he's taken control of a large part of Microsoft Studios, the company's in-house video game publishing and development arm. As part of his position, Tsunoda leads Rare, Lionhead and other first-party studios, and also oversees the development of key Xbox exclusives published by Microsoft, such as Scalebound, Quantum Break and the new Crackdown. I sat down with Tsunoda for a chat at Gamescom, and quizzed him on the future of Xbox, HoloLens and gaming at Microsoft.
Microsoft clarifies Windows 10 upgrade process for pirated copies
Yesterday, we heard that Microsoft planned to give people with pirated copies of its software a free way to upgrade to Windows 10. According to Reuters, Microsoft's goal with this plan was to combat piracy in China, though the idea was to expand said offer beyond that country. Well, as it turns out, it won't be that simple -- and, frankly, is anyone really surprised? Microsoft tells The Verge that it will provide "a mechanism" for pirates to upgrade to the latest version of its OS, but they will have to go through the Windows Store in order to get a genuine (read: officially supported) upgrade. In other words, those with a non-genuine copy of Windows 7 or Windows 8 will have a way to get Windows 10, but there's no confirmation that it will be at no cost.
What to expect from Microsoft's next Windows 10 event
After taking big swings with Windows 8 and 8.1 -- how big a miss they were is open to interpretation -- Microsoft's trying to redefine how we work with computers once more. We're going to get a much closer look at Windows 10 at 9AM PT/12PM ET tomorrow (which we'll be liveblogging, naturally), and all the usual suspects will be on hand to wax poetic about Windows' next steps: There's CEO Satya Nadella, of course, along with Windows chief Terry Myerson, mobile impresario Joe Belfiore and Xbox czar Phil Spencer. Let's take a moment to look at what we know -- and what we expect -- Microsoft will show off in Redmond very soon.
