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New in-game ads speeding towards WipEout HD
WipEout HD (and Fury) will be receiving a 2.10 patch soon. In addition to "small improvements to front-end functionality" and some minor fixes, the 2.10 patch will change the way in-game advertisements are displayed. You'll recall, Sony was largely criticized for the game's State Farm ads which increased load times – a "no no" for the in-game ad model. SCEE marketing executive Mikel Arrien says they've learned from the controversy: "We have therefore focused on ensuring that the advertising is embedded as sympathetically to the overall experience as possible." That doesn't mean ads have been completely removed from the picture with 2.10! In fact, more advertising is about to hit the game -- at least in European territories. "WipEout and in-game advertising and sponsorship have gone hand-in-hand since 1996, when a now famous energy drink appeared in the seminal Wipeout 2097 and over the years many brands and products have been associated with the series," Arrien said, trying to explain why the WipEout HD platform seems so ripe for commercialization.
WipEout HD Fury expansion dated July 23, priced
Zico Liu, programmer (and Trophy) on WipEout HD, recently dropped by the European PlayStation Blog to confirm a price and date for the game's latest expansion: Fury. Psychedelic speedsters in Europe can get their greasy mitts on this new content come July 23 for £7.99 (€9.99). US gamers won't miss out, as Fury will also be available on the US store for $9.99 that day. For those of you not in the brightly-colored loop, Fury adds a whole lot of new content, including game types, tracks and ships, to Sony's futuristic racer.Source - Playstation.Blog.EuropeSource - Playstation.Blog [US]%Gallery-64658%
