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How to prepare for Amazon Prime Day
By Alex Roth Amazon Prime Day 2019 will begin July 15, and we're getting ready to bring you all the best deals on Wirecutter picks and recommendations from our expert staff. Bookmark our Deals page, follow Wirecutter Deals on Twitter, and sign up for our daily deals newsletter to see the best deals from around the Web on Prime Day—and every day. Amazon has officially announced Prime Day. The event will start at midnight Pacific on Monday, July 15, and will continue for 48 hours, 12 hours longer than last year. It's also more than just Amazon, with competing retailers offering discounts and price matches of their own. And while the opportunity to save has grown, so has the risk of wasting money on some impulse purchase you don't need. No matter where you shop, the key to coming out of Prime Day with your budget intact (and with something useful, or at the very least fun, on the way) is to do a little bit of preparation and to set some realistic expectations. Browsing Lightning Deals at 3 a.m. won't net you a great 60-inch 4K TV at 50 percent off. But knowing ahead of time what you want, and what price to pounce on, will.
