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WoW and the PC gaming market
With over 10 million subscribers, World of Warcraft commands a pretty hefty chunk of the PC gaming market. Stopping by my local Best Buy, I asked their Geek Squad members to simply: "Show me the machines for WoW." One guy smiled, nodded, and took me to what he called "the WoW rack.""These are the machines," he promised me, "that'll get you through the game." According to my Geek Squad advisor, there's been more than a few memos in the store about which machines to recommend for World of Warcraft. "Corporate wants to be sure," Brian told me, "that you people can get Warcraft machines right out of the box."Best Buy isn't alone in this preparedness. AMD Game! is a branding label that, in theory, recommends the best-of-the-best, all according AMD. They prescribe a set of base, minimum requirements for a computer, and then run that box through a series of games to be sure the game plays the way it's supposed to play. If the system passes muster, then the system is allowed to stamp itself with the coveted AMD Game! label. And, yup: World of Warcraft is certainly on that list.And since the World of Warcraft XPS sports an nVidia card -- you can be pretty tootin' sure that gets tested as well. While the XPS still costs a little more than most might pay, it's branded, toyed-out the wazoo, and all about WoW. WoW: Im in ur PC market, designin' ur boxes.[Via Gamers Hell]
