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THQ: WWE franchise rebranding boosted performance
Which would you be more likely to walk into a store and ask for? Something called "WWE 12" or something called "WWE Smackdown vs. Raw 2011?" THQ reports that common sense has won out, as it attributes increased sales of the new title, in part, to the new naming convention."The successful rebranding of this annual franchise has led to higher sell-through to date," the company notes in its latest earnings release, "which is up approximately 20 percent on like-for-like platforms in North America versus the year-ago title." THQ didn't share the sell-through number, but it did disclose that it shipped more than 2.2 million copies since November. It sounds like a much more successful rebranding than "Hollywood Hogan."
WWE '12 review: Men in Tights
Pro wrestling has never been depicted as well as it has in WWE '12, a decidedly non-wrestling game. Sure, it's got "wrestling" embedded somewhere in its acronymic title, but WWE '12 acts like a fighting game. In pro wrestling, the "other guy" in a match takes bumps, and helps dictate the pace of the bout. The video game versions of wrestling don't include blatant options to take falls. There is no intentional means of losing to give a low-card wrestler a "push." WWE '12 continues the tradition of advancing the illusion of wrestling. Both as a video game and as an extension of the WWE product, it accomplishes that task exceedingly well. %Gallery-125042%
