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How to buy sneakers for the hypebeast in your life
It's hard enough to find gifts for your loved ones during the holidays, but hypebeasts in particular are a picky bunch. They only want the most hyped products and the rarest sneakers, which can be a complicated world to navigate as a shopper if you're not familiar with it. But we're here to help. Thankfully, there are many ways to find something hypebeasts might like online -- even if you have to spend more money and time than you had hoped for. Here's how you can buy sneakers, apparel and even fanny packs (they call them waist bags) for the hypebeasts in your life.
Adidas brings Yeezy reservations to its main app
Since 2015, Adidas has been letting customers reserve highly coveted sneakers (like Kanye West's Yeezys) through its Confirmed app. But that's about to change in the coming weeks. According to a message the company is displaying in Confirmed, the application's features will soon move into the main Adidas app, which was launched in November of last year. Back then, Joseph Godsey, head of digital brand commerce at Adidas, told Engadget that limited-edition drops could be coming to the Adidas app down the road. And, well, it looks like that's finally about to happen.
How Instagram became the perfect platform for streetwear resellers
Instagram isn't just about pictures of food. Search certain hashtags -- #yeezysforsale, for example -- and you'll find countless images of the most in-demand streetwear. Behind those photos are resellers who have turned the social network into a platform for buying, selling and trading items. This is where those coveted Yeezy sneakers end up for resale, often in the thousands of dollars. The same goes for limited-edition Air Jordans or clothing from Supreme, a New York City-based brand that's taking a particular section of the fashion world by storm.
