yetitrain
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PopCap considering IPO, not likely revealing any new IP in 2011
We're just gonna level with you, folks -- we're scared. Frankly, reading this weekend's CNBC report that Plants vs. Zombies developer PopCap Games is considering an IPO worries us greatly. In so many words, it means that the quirky indie studio could go from private to public, meaning that the company could go from being beholden to itself to being beholden to investors. It also means that PopCap could expand far more rapidly -- and that you could own a piece of the action. As it stands, the studio pulled in over $100 million last year in revenues and, according to CNBC, is the third largest Facebook developer -- handily besting Disney's user numbers with just two games of its own (versus Disney's 37!). PopCap doesn't deny the possibility of the IPO -- it evenregistered with the US Securities and Exchange Commission -- with company prez David Roberts saying, "I do think we'll be ready internally. Whether the market is ready remains to be seen. It has got to be right for us." Amazingly, CNBC also asked Roberts if he would comment on the long ago trademarked "Yetitrain" name. He didn't. That name, however, is still amazing. Unfortunately, we may not be hearing anything about it anytime soon. Roberts stated, "Don't hold your breath" when asked about the possibilty of a new franchise being announced this year.
PopCap files 'Robodojo' trademark, we contact DEA
Popcap Games, developer and publisher of broken homes, recently filed a trademark for Robodojo. The trademark, dug up by Superannuation, doesn't sound as intriguing as YetiTrain, but mixing robots and dojos sounds almost as intriguing as zombies and -- erm, plants? When contacted for comment, a Popcap representative told Joystiq, "We don't comment on such things, sorry. As you know, our games take years to build, so this one, if indeed it ends up using that [trademarked] name, is still quite a ways away." Yes, yes, that's all fine and good, but as a public service we need to let the Drug Enforcement Agency know whether it should be keeping an eye out for YetiTrain or Robodojo.
Trademark: PopCap going off the rails on a 'Yetitrain'
PopCap, we're afraid we've got an unpleasant task for you. At your earliest convenience, we're going to need you to draft letters of apology to everyone who's come within 50 yards of us within the last 15 minutes. See, a little while ago, supererogatory turned our attention to a trademark you just filed, reserving the name Yetitrain for use in a game. Our eyes saw the word, and our brain immediately told us the correct course of action: As loudly as possible, we would need to sing Ozzy Ozbourne's "Crazy Train," and we'd need to swap in the appropriate cryptozoological word. Though we've aroused general concern from our neighbors and landlords, we can't seem to stop. This word -- Yetitrain -- is too powerful not to sing boisterously. We're sending you an email to request these apologetic correspondences, and to see if you'll tell us exactly what a Yetitrain is, and then to find out where we purchase our ticket to ride it forever.
