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AOL strikes deal with YouTube to start streaming content from various brands
AOL's continuing push to boost its video presence on as many internet places as possible has just secured many of the company's brands a spotlight inside one of the world's biggest sites. According to AllThingsD, AOL and YouTube have inked a deal that will bring "branded channels" with content from sites such as Huffington Post, TechCrunch, Moviefone and even clips from the recently launched HuffPost Live over to the video streaming platform. And while AOL did previously offer some tidbits on YouTube, this move is expected to better solidify and highlight the vid work from properties like the ones mentioned above -- which, of course, could only be accomplished by reaching a new "everyone wins" type of revenue sharing agreement. [Disclosure: Engadget is part of the AOL family]
Bit.ly quantifies internet impatience, old links get no love
Oh internet, we love your animated GIFs and sad Keanu websites, but how much attention are we really giving each link? According to a recent study by URL shortener Bit.ly, a standard link is clicked for an average of three hours until traffic subsides by 50 percent, eventually fading away into oblivion. If we're talking about a super timely news story like an earthquake hitting the east coast, well, its half-life was a paltry five minutes. When URLs are shared on social networks, they last around 3.2 hours on Facebook and 2.8 hours on Twitter, but those on YouTube persist more than twice that long. There, link half-life is 7.4 hours -- probably because it's home to phenom bomb memes like the one found after the break.
