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Instagram will let you buy products without leaving the app
Instagram is moving a little deeper into commerce by allowing you to buy goods without leaving the app. The checkout feature will at first be a closed beta in the US with more than 20 brands involved, including Adidas, Nike, Zara, Kylie Cosmetics, Uniqlo, Burberry, H&M, Mac, Prada and Michael Kors. More brands will join in the coming months.
How RFID tags became trendy
As far as wireless technologies go, radio-frequency identification (RFID) is one of the oldest. Patented in 1983 by the late British inventor Charles Walton, RFID made it possible for new, cutting-edge tech such as near-field communication (NFC) to exist. As with NFC, RFID chips are used to store information digitally, which can then be shared between objects through electromagnetic fields and radio waves. It may not be sexy, but companies see real potential in the technology, no matter how old. It's no surprise, then, that over the past few years RFIDs have become ubiquitous in a wide range of industries, including travel, sports and one you wouldn't expect: fashion.
