Zenmuse
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DJI's Zenmuse Z3 is its first drone camera with optical zoom
It might be best known for its drones, but the launch of DJI's first camera optimized for aerial stills shows the company has ambitions beyond super-slick video footage. To achieve its ends, the Zenmuse Z3 offers up a 7x zoom by pairing a 3.5x optical zoom with a 2x digital zoom.
DJI buys stake in high-end camera firm Hasselblad
Drone maker DJI has purchased a stake in Hasselblad, the company best known for medium-format still cameras and pimped out, overpriced Sony rebadges. The move is a bit of a head-scratcher, because we don't see a lot of synergy there -- Hasselblad's H-series cameras are far too heavy for drones and most models don't even shoot video. Furthermore, DJI recently unveiled its own drone-ready Micro-Four-Thirds camera. Nevertheless, DJI can certainly afford the minority share it purchased in Hasselblad, and now sits on the company's board of directors.
DJI unveils custom aerial Micro Four Thirds camera
Drone manufacturer DJI has announced its response to news that GoPro is working on a UAV. DJI announced two new cameras for its own flagship drone, the Inspire 1. Dubbed the Zenmuse X5 and X5R, respectively, these cameras are the first aerial cameras to hit the market featuring Micro Four Thirds sensors. Each camera captures 16MP stills and up to 4K/30fps video. Additionally, the X5R is capable of capturing images and video (including lossless 4K CinemaDNG) on either an onboard microSD card or a 512GB SSD mounted just above the gimbal. What's more, each 0.75-pound camera body accommodates four interchangeable lenses (ranging from 12mm to 17mm). The pilot can even adjust the aperture and focus of the lenses from the ground while the Inspire 1 is in flight.
