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WildStar eyes Chinese release
WildStar may have a new audience for its sci-fi western ways, as 2P.com reports that the game will be headed to China somewhere between late 2015 and early 2016. The MMO will be operated by Giant Interactive, which also handles ZT Online. However, NCsoft and Carbine have yet to officially announce the partnership. A new market for WildStar may be just what the beleaguered title needs to shore up its financials. The Q3 2014 earnings report from NCsoft showed that the new MMO had dropped sales dramatically compared to the previous quarter. [Thanks to Mason for the tip!]
ZT Online 2 open beta attracts 435K concurrent users
For the past couple of years, EVE Online and World of Tanks have been duking it out to see which game can outfox the other in the hunt for the MMORPG peak concurrent user record. As of this week there may be a new contender for the crown if ZT Online 2's open beta period is any indication. The game is a sequel to Giant Interactive's popular ZT Online martial arts title, and the recent open beta period featured an impressive 435,000 simultaneous players online. Gamasutra has the details, culled from a Giant press release, and the company also indicates that approximately 400 developers have worked on the title over the past three years.
China's ZT Online moves away from RMT, still earns as much as WoW
We've mentioned the Chinese MMO Zhengtu Online (ZT Online) in the past. It's one of the most controversial MMOs in existence, largely due to its focus on RMT and the hardcore extremes its players go to in order to get ahead. ZT Online, developed by Giant Interactive, is very much a blending of a virtual casino and fantasy MMO; gaming security site PlayNoEvil once described ZT Online as "EVE Online meets Las Vegas." Not surprisingly, the title frequently makes headlines in China, and occasionally in the west for the legal issues which crop up in regards to ZT Online.PlayNoEvil reports, "Giant Interactive had been running the 'crack house' of free-to-play gaming with its (once? still?) immensely popular game ZT Online. In the third quarter, the company moved away from its heavy reliance on purchased items towards steadier playing." That is to say, they're cutting back on the extent to which the game, and its gear, is monetized. It's not often that an MMO developer or publisher assesses the situation and intentionally opts to earn less money, but in terms of ZT Online's longevity, Giant Interactive Chairman and CEO Yuzhu Shi believes this is the right way to expand the title's playerbase. Despite this shift in business model, average revenue per user dropped to roughly $41, suggesting they're still earning a great deal of money from the title, years into its life. Indeed, ZT Online is enjoying profits per-user revenue comparable to World of Warcraft in China, PlayNoEvil concludes.Clarification: Comparison between ZT Online and World of Warcraft revenues in China is on a per-user basis. Updated text in bold.
Jail time given to Chinese pirate server operators
In the continuing war against pirate servers, three Chinese men have been given jail sentences for running a ZT Online server.Chen Jian, the main builder of the server, has been sentenced to one year in jail, while his accomplices, Shi Zunkai and Sun Jun, were given ten months and nine months respectively. Also included in the final sentence was a fine of 60,000 RMB to be paid to Giant Interactive as damages for the activities of the server.
Hardcore gamer builds Chinese empire
In the months leading up to the Summer Olympics in Beijing, with world events being what they are, it's not often that foreigners residing in the mainland turn to China Daily's English pages for the news. This little gem is an exception, however. When you picture the man who's fast becoming a leading light in China's expanding online gaming industry, who do you see? Maybe you picture a slick twenty-something entrepreneur from Hong Kong, decked out in a $5000 suit and shuffling between calls on a few wafer-thin cell phones. Or do you envision a middle-aged bureaucrat turned businessman from Beijing, using his network of connections and riding the tide of interest in online games? Stereotypes aside, no matter how you picture Shi Yuzhu, that aforementioned 'leading light,' you're probably wrong. The 46-year-old CEO of Giant Interactive (NYSE: GA) is more outwardly eccentric than most would guess. Shi, who prefers tracksuits over 3-piece-suits, is reportedly the first CEO ever to ring the NYSE bell in anything but formal attire... much less athletic wear.
The alien world of Eastern MMOs
That may be overstating things a bit, but from from the Western viewpoint that's a pretty accurate assessment. It's easy to point out the little things that are different in China. They really like steamed buns, for example, and they make stamps that taste like pork. But the games ... the games are what are really different.Take ZT Online, possibly the most popular game in the country. A fantastic article in the Chinese newspaper Southern Weekly took an in-depth look at the title, unveiling the fascinating and utterly alien gameplay that props up the game. It's PvP-heavy, and absolutely riddled with Microtransactions. Almost everything you can think of, from leveling to looting, requires that you pay for it. It's a swirling morass of everything that Western MMOG players say they hate.And it gets even better! Because in ZT Online if you want some loot, you can obtain it easily, just by gambling for it. With real money. Meanwhile in the states we're nervous about the possibility that the government might tax avatar sales. Hah! This is a really complicated issue, and we could all use some help understanding things. You should start with Danwei's commentary, as he was the one kind enough to translate the article for us in the first place. (Oh, by the way, did I mention that the article was pulled from the newspaper's official site when the company that makes it made a complaint? Did I mention China is different?) Then move on to Bills Due's observations. He notes that this gambling component is extremely widespread in Chinese games. A less detached and +5 more cynical analysis is available from the PlayNoEvil, who wonders if the highly addictive game is as much a drug as a pass-time. Simon Carless gives a great capper at the GameSetWatch blog, and should hopefully drive home why you need to read this: The full article is absolutely fascinating - in fact, I'd go as far to say that it's one of the best written, most humanistic pieces on games I've read so far this year.
