Erik Thauvin takes on TiVo's marketing strategy, calling it "pathetic", and that they're not doing a good enough job of conveying to the average non-technologically inclined person (i.e. non-Engadget readers) what exactly its advantages are over a regular old VCR. He says that TiVo needs a hook, but doesn't offer any suggestions as to what that might be. We'd recommend it be something to do with being able to pause and rewind Super Bowl halftime shows. Or they could try updating their goofy logo.