Tonight Roku is announcing that over 10 million of its tiny media streamers have sold, dating back to when they were first introduced in 2008. That's good news, and shows sales are continuing to pick up after it crossed 5 million just last spring. Just as ever, the company has a solid product that we like at a reasonable price, and a library of smart TV apps that's second to none. The only bad news? The competition is getting stronger too. Sales of the Apple TV have exploded along with the iPad and it was up to 20 million at last count, while Google is readying another Android TV attack and Amazon is pushing its own Fire TV media box. In response, Roku is expanding by putting its software directly into Smart TVs and using its partnership with Sky TV in the UK to get cheaper hardware on the shelves. Roku's infographic (here) cites stats suggesting customers like it better, and use it more, than the competition, and claims it has more than 1,000 more channels than options like the Chromecast.