Nike's endorsement of Tiger Woods, the most prominent face in golf, dates back to when he first began his professional career in 1996. Since then, shoe technology has evolved tremendously, thanks to the development of new design materials that have made footwear lighter and more comfortable. To that end, Nike has introduced the TW '15, Woods' latest signature shoe. Unlike in previous versions, though, this release brings Flyweave technology to the table, a first for golf shoes. For the uninitiated, Flyweave made its debut on basketball shoes last year, with the promise of being lightweight, flexible and stable. All of which are important for golfers, too.
But just how much can the TW '15 really help get Tiger Woods back on top? After all, he hasn't won a major tournament since 2008. And, perhaps more importantly, can this $200 sneaker really help the average Joe who wants to take their golf game to the next level? To answer these questions, we spoke to Woods and Nike Senior Director of Athlete Innovation Tobie Hatfield.
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