The Apple Watch is unlike any product the Cupertino company has released before. To succeed, it needs to appeal both as a useful gadget and a luxury timepiece that people want to wear on their wrists. With this in mind, Apple has chosen to display its debut wearable in more than just the retail meccas where it normally sells its iPhones, iPads, iMacs and Macbooks. It's also built special "shops-within-shops" inside a trio of high-end department stores in Tokyo, London and Paris. We visited the one in England, which resides inside the famous Selfridges department store on Oxford Street.










