MakerBot has just launched a new initiative called Starter Lab, which makes 3D printing more accessible to more people, particularly students and employees. It's a bundle of MakerBot products, including several printers and other hardware, plastic filaments and training guides to help organizations get started. Acting CEO Frank Alfano says it can "help educational institutions prepare students to be more college and career ready." As for companies, he believes it can provide "a competitive advantage as an investment in future technology that fuels new ideas and growth." Chances are, this is part of the New York company's efforts to introduce both 3D printing and its brand to people who don't regularly read tech news.