Apparently, after all these years, Spotify still doesn't really get me. I've used the service since 2010. Technically I was a subscriber since before it hit US shores. And yet, Spotify clearly has no idea what kind of music I like. I say this because I recently traded in my carefully curated running playlist for Spotify's dynamically generated ones and, not to spoil the rest of the story, it really failed. But let's start at the beginning.









