The New York Times is launching a new "digital day pass" program today to help convince folks that still buy the paper at newsstands to instead get their news from its website. The day pass will will grant access to the publication's website and apps for the day to anyone that buys a physical paper. Each paper will include a keyword that the customer will text to the number provided and receive a link that activates their digital access. Of course, if the customer doesn't yet have a NYTimes.com account, they'll need to create one. The day's access will be revoked at midnight every night.