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Verizon goes after Sprint's 'most dependable 3G network' ad claim

Looks like Verizon's addicted to the sweet taste of success: following its victory over AT&T regarding the Map For That ads, Big Red's complaining to the The National Advertising Division of the Council of Better Business Bureaus about Sprint's "America's most dependable 3G network" tagline. Verizon says that a recent Nielsen survey shows its network drops fewer calls than Sprint's, and for now the bureaucrats agree -- the board's asked Sprint to stop airing the ads. For its part, Sprint says one study doesn't tell the whole tale, and it's going to keep showing the ads while it appeals to the National Advertising Review Board. In other news, Verizon's lawyers were seen heading to the local BMW dealership late last night, following a run-in with Sprint's attorneys at the Mercedes-Benz showroom.
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Google and TiVo partner to analyze viewer data, sell ads, get filthy rich

We're actually sort of surprised that this hasn't happened earlier, but TiVo and Google announced a data-sharing partnership today that'll give the Google TV team access to TiVo's second-by-second viewing data -- anonymized, of course. That means advertisers who buy their TV ads through Google will only have to pay for the ads that customers actually watch -- a system the networks obviously aren't so keen on, but which makes total sense given Google's pay-per-impression online advertising model. Google's already processing a billion remote clicks a day as part of a similar deal it's had with Dish Network since April, so the new TiVo data should just help Mountain View inch its claws even deeper into our everyday lives. Happy future.

Switched On: Chrome's shine could blind Android

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

It's been a year of milestones for Android in the U.S. The number of handsets with the Google-developed software has grown from one to eight. Three of the four major national carriers, including Verizon Wireless, the country's largest, now offer Android phones. HTC's Hero and Motorola's CLIQ have shown how Android supports customization by manufacturers. And the Motorola Droid has marked the debut of Android 2.0.

When the T-Mobile G1 was launched, Switched On discussed Google's growing rivalry with Apple. But now Google itself an even more formidable threat to the Android than Apple or even Microsoft. Growing out of the group that created the Chrome browser, Google's Chrome OS creates a relatively lightweight layer of hardware management code primarily for the purpose of running one native app, the Chrome browser. While Chrome OS can take advantage of local processing and resources, the OS foregoes local applications, citing a need to preserve speed, security and simplicity.
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OS Xbox Pro casemod build video is mesmerizing

We've certainly seen plenty of hackintoshes in our time, but Will Urbina's OS Xbox Pro is also one of the cleanest casemods we've ever seen. Built so that Will can run Final Cut Pro for his job as a video editor, the machine is based on an EFI-X hackintosh dongle, and inside it sports an 2.93GHz Intel Core 2 Quad Q9550s paired with an NVIDIA GeForce 9800GT card, 8GB of RAM, an 16GB SSD, and four traditional hard drives: one each to boot Windows 7 and OS X, and two 500GB 7,200rpm drives in a RAID0 array for video editing. Will says his total parts cost was under $1,500 for a system that matches a $4,500 Mac Pro, but that obviously doesn't include the value of his time -- which, judging by the totally captivating build video, should be plenty expensive. Check it below.
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LaCie packs 2TB HDD, DLNA support into LaCinema Classic HD

LaCie's LaCinema Classic multimedia hard drive was a fine device, but if you're anything like us, you're never perfectly satisfied. Thus, we're stoked to see the outfit issuing a revamped version of the aforesaid device today, with the LaCinema Classic HD including up to 2TB of internal storage space, (optional) 802.11n WiFi and built-in DLNA server capabilities. As you'd expect, this sexy black block will stream multimedia from your Mac or PC onto your HDTV, and the included HDMI port (and cable) should ensure that transfers remain gorgeous. We're told that format support won't be an issue, and if you're a believer, you can get your pre-order in now for $249.99 (1TB). Rear shot is after the break.
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Chrome OS like lightning from a USB key: we could get used to this

We finally got around to prepping a USB key so we could boot to Chrome OS natively, and let us tell you: it's a world of difference. Of course, running something natively instead of virtualized is always going to be a treat, but what we're seeing with Chrome OS is actually on par performance-wise with our crazy expectations for a stripped-down OS. It boots in mere seconds and loads websites with the best of them. The build we're using, courtesy of @hexxeh on Twitter, who made all this possible with some great instructions and a masterfully-built chromiumos.img, was also able to log into the apps pane -- something we didn't pull off on our virtualized rig. We wouldn't call this our main Linux jam just yet, but even as we strut cockily back to our "big people computer," it's hard not to feel the love for something this simple and swift. If you want to do this with your own netbook, hit up Hexxeh's instructions at the read link below (we found the Windows how-to easiest to follow, for what it's worth), and if you want to be a mere voyeur you can hit up a video demonstration after the break.

Update: if you're having trouble with the source link you can try mirrored links to the torrent here and here.
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Survey: Droid advertising scaring men right into dutiful brand loyalty

Glowing red cyborg eyes, bombs dropped from stealth fighters, emotionless calls of "DRRROOOIIID" every time you get a text message -- it's enough to scare yesterday's lunch out of anyone. Verizon's no-holds-barred advertising campaign for the Motorola Droid has been so hellishly frightening overwhelmingly successful, in fact, that it appears to be paying dividends either directly or indirectly against Moto's biggest rivals. YouGov's BrandIndex -- an ongoing survey measuring brand loyalty through some secret-sauce methodology that only analysts would fully comprehend -- shows a marked spike in Moto's score in the critical adult male category, while Apple and RIM have taken hits over the same period. These numbers look terribly volatile over a relative short span, so we're not going to be rushing to any conclusions -- but by any measure, it's pretty wild to see Moto go from a has-been to besting the bulletproof cult of iPhone in just a few short weeks. In the long term, it'll be interesting to see just how deeply Moto's and Apple's carrier relationships are factoring into public sentiment; after all, momentum's certainly on Verizon's side right now.

LG's Monaco (IQ) spotted in Telus garb, rocking WinMo 6.5 and Snapdragon

It's been a hot minute since we've heard anything about LG's Monaco, but now it seems as if the wait for this to transition from presentation slide to reality is almost over. Unfortunately, Windows Mobile 7 won't be onboard as previously rumored, but prospective Telus customers can look forward to LG's S-Class interface sprucing things up somewhat. Other specs purportedly include a Snapdragon processor, WVGA display, 5 megapixel camera and a slide-out QWERTY keyboard, though nitty-gritty details beyond that are nil. Peep that read link if you're lusting for a few more angles, and don't kid yourself -- you are.

Engadget's Holiday Gift Guide: Netbooks

Welcome to the Engadget Holiday Gift Guide! The team here is well aware of the heartbreaking difficulties of the seasonal shopping experience, and we want to help you sort through the trash and come up with the treasures this year. Below is today's bevy of hand curated picks, and you can head back to the Gift Guide hub to see the rest of the product guides as they're added throughout the holiday season.

The term "netbook" is such a moving target that it's hard to tell if it'll even be relevant at all in a year or two. But for the moment at least it's a handy bit of shorthand for a laptop that sacrifices performance in exchange for a small form factor and cost savings. Usually. Of course, you've got to weigh the sacrifices when gifting one of these: if your target is a power user who can't get anything done on that smaller screen, slightly-cramped keyboard and low-end processor, then you might want to look elsewhere, but if they've got an unhealthy passion for portability and things in miniature, you might just make their year.
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Kindle firmware update promises 85 percent battery boost, native PDF reader

We're not quite sure what sort of black magic it's worked to make it happen, but it looks like Amazon is really taking the art of firmware updates to a new level with the latest upgrade for the Kindle. Not only does it finally add native PDF support (which would have gotten folks rightly excited on its own), but it promises to boost battery life by a full 85 percent. That translates to about seven days of use with the wireless on, and is apparently the result of a six month firmware improvement and testing program -- can we get these folks working on other devices? Naturally, the latest firmware will be shipping on all new Kindles right away (just not the DX, it seems), and it will be pushed as a free update to existing Kindle 2s via Whispernet, although there's no ETA on that just yet.

MSI eagerly supports HD video on its MT-V887 PMP

It's been a couple months since noticing that MSI had a renewed interest in PMPs, and now the outfit is back with yet another media player. The MT-V887 takes the sleek, understated styling of the MT-V656 and ramps the display to a none-too-shabby 4.3-inches (480 x 272). Based on the Rockchip RK2728B, this guy adds the H.264 codec and 720p support to an already insane helping of media formats. In addition to all of that, you can catch the KBBL Morning Zoo Crew on its FM receiver. No words on price or availability, but you'll know as soon as we do. Get a closer look after the break.
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HP's Obsidian becomes iPAQ Glisten, officially comes to AT&T

Wow, talk about digging deep in the memory bank. The same phone that we spotted way back in July (known then as the iPAQ K3 Obsidian) has finally emerged in official fashion on AT&T. Dubbed the iPAQ Glisten, this all-business smartphone boasts a vanilla coat of Windows Mobile 6.5, a 2.5-inch AMOLED display, 3.1 megapixel camera, 256MB of SDRAM, a microSD expansion slot, A-GPS, 3.5 millimeter headphone jack, a QWERTY keyboard, 802.11b/g WiFi and Bluetooth 2.0+EDR. 'Course, you'll still be dealing with a resistive screen and a dated OS, but if you're turned on in some weird way, it'll be "available in the coming weeks" for $179.99 after a $50 mail-in rebate and 2-year agreement.

Fring adds Skype video support on S60, threatens to make front cams useful

Considering the proliferation of 3G, WiFi, in-home broadband, and front-facing cameras on phones, you'd think that there'd be far more obvious ways to bridge video calls between phones and PCs -- but alas, it's virtually impossible, particularly in the States where carriers have a complete aversion to the topic. Enter Fring -- one of the mobile industry's VoIP pioneers that has spread its love from Symbian to almost every smartphone platform worth mentioning over the years -- which is stepping out today with a new build for S60 handsets that offers video support through Skype. The way we see it, this is great news for a couple of reasons: one, Skype is one of the few videoconferencing systems with widespread traction, and two, this suddenly makes front-facing cams useful to a whole swath of Nokia users on networks (ahem, AT&T and T-Mobile) that don't offer video calling themselves. Whether we actually use it is another story altogether, but hey, it's cool to have it if we absolutely must see your beautiful face face right now in stunning low fidelity. Follow the break for a video demo.
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Magazine publishers said to be 'very close' to digital distribution deal

Rumors of magazine publishers striking a deal to make their content available for digital devices -- even a certain tablet -- have been around for quite a while now, but it looks like something may finally be close to really happening. As The New York Observer reports, Time Inc. exec John Squires has been taking the lead on the initiative (and is apparently set to become interim head of the new company), which would see rival publishers including Time, Condé Nast and Hearst join together to make over 50 magazines available in digital form, and for a variety of devices. Details are otherwise a bit light, as you might expect, but one source familiar with the situation reportedly says "it's very close and more imminent than it's been," while others familiar with the plans say they "compare to iTunes," and that you'll be able to buy "new and distinct iterations" of magazines like of The New Yorker or Time -- and even actual print editions, for that matter.

VUDU updates keep rolling by integrating Wikipedia

The VUDU web based architecture is evidently really paying off, because this makes the third VUDU update in the last month. The company tells us that since its UI is pulled from the web like any other website, it can continue to easily roll out updates. This week's addition is a welcomed one, as we'll no longer have to reach for our computer or handheld just to look up the details of a movie on Wikipedia. But what's even more useful is the fact that you can browse beyond the movie's Wikipedia entry to the actor's pages, etc., and links are even added so you can quickly get back to actor's list of movies available on VUDU. We haven't been able to try this for ourselves yet, but it does sound like something we'd find useful. Of course the only thing left to add now that Wikipedia and Rotten Tomatoes are accounted for is IMDB, which can't be far behind -- right, VUDU? There's one more screen cap of the new feature after the jump.
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“We were less enthused to see that the IE comes pre-installed with HP and Norton toolbars -- pretty janky for a premium machine.”
1,074 kg

The amount of CO2 the Kindle could save by replacing three books a month

The Kindle can produce a potential savings of 1,074 kg of CO2 if it replaces three books a month for four years, or a whopping 26,098 kg of CO2 if the Kindle DX is used to its fullest capacity.

 
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