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2015 Vanity Fair Oscar Party Hosted By Graydon Carter - Arrivals

In addition to signing on a roster of big name artists to help lure new subscribers, Jay Z is handling some of the customer service duties as well. Mr. Carter is calling folks who signed up for Tidal's music streaming service to personally thank them. It sounds odd, but the company confirmed to us "that's 1000% true." He's not the only one, though, as Tidal executive Vania Schloge told Business Insider that Jack White and others are calling subscribers, too. Using one of the services' features, artists can log in and see exactly who is listening to their music alongside contact info for those people. It's certainly a personal approach, but one can wonder if that star-packed relaunch didn't provide the boost in new subscriptions the company hoped. Of course, being a part owner of the project is certainly motivation to get more involved. I just wonder if Jay Z used a video phone.

[Image credit: Anthony Harvey/Getty Images]

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If you have creeping doubts about your golf game, there's a $500 sim that lets you swing real clubs in your house. Yep, your pets and furniture will need to make way for the OptiShot2, which gives you online play, simulated championship courses and instant practice feedback. You hook it up to a Mac or PC, download the software and swing away. The infrared sensors accurately track your swing while the simulated courses and online competition add a gaming-like fun factor. But $500 is a lot of money for a video game and sensor, so I want more than just fun; I also want to get better. Luckily, the OptiShot delivers both of those things.

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Targeted advertising isn't a new concept, and Spotify is looking to examine your playlist habits before serving up those messages. The streaming service offers a library of curated mixes based on genre and mood, and eager advertisers can now leverage a listener's state of mind to sell their products. Playlist Targeting is the official name of the feature, with collections of tracks for Chill, Party, Workout, Romance, Sleep and more providing the opportunity for brands to woo would-be customers. Spotify says 41 of its top 100 playlists are context related (like the mood options), and users spend an average of nearly 2.5 hours listening a day. That's a lot of time for Trojan ads during the Bedroom Jams playlist.

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This post was done in partnership with The Wirecutter, a list of the best technology to buy. Read the full article below at TheWirecutter.com.

After surveying almost 1,000 Wirecutter readers and testing close to 100 iPhone 6 and iPhone 6 Plus cases over a period of about 50 hours (so far), our current pick for the best all-around case is the NGP from Incipio. The NGP line has protected several generations of iPhones (and many other devices) and has a reputation for providing solid protection and a good fit at a great price. It's slim enough not to detract from the iPhone 6's svelte dimensions while still offering comprehensive protection for the handset's body, including its buttons. Openings along the bottom allow for compatibility with a wide range of accessories.

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We've already seen Microsoft's Universal Office apps hit tablets, laptops and desktops as part of the Windows 10 Technical Preview, now the company has announced they'll be headed to phones by the end of the month. The Universal Office apps, which so far include Word, Excel and PowerPoint, are meant to show off a new touch friendly version of Microsoft's long-running productivity suite. But they're also an example of how developers can build one app that easily runs across a variety of Windows 10 devices. On phones, the Office Universal apps highlight the content of your documents, with typical commands and controls at the bottom of the screen. Microsoft says that should help with editing documents one-handed. On tablets, the Office apps look more like the full-fledged Office 2016 desktop apps, but with a interface tweaks to make them easier to navigate with your fingers.

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Canadian iPhone users will finally be able to use Apple Pay this fall, according to the Wall Street Journal. Sources say Apple is in discussions with six major Canadian banks, including Royal Bank of Canada, Toronto-Dominion Bank and National Bank of Canada, to launch its mobile payment service in the country in November. The big sticking points for many of the banks, though, are the fees Apple would take from every transaction, as well as security issues around authenticating cards, which has been a problem for some U.S. banks. If everything pans out, it would make Canada the first territory to get Apple Pay outside of the U.S. The WSJ notes that Canada's high iPhone penetration is one reason Apple may be focusing on it. iPhones make up a third of all smartphones in Canada, compared to just 20 percent globally, according to research company Catalyst.

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Maximum Bjorkness! That's what I came in expecting at MoMA PS1, the Museum of Modern Art's Queens-based offshoot, where the famous musician/distressing fashionista's new virtual reality exhibit is on display. "Stonemilker," a lilting, melancholy track from her new album Vulnicura, is the basis for Bjork's foray into VR. Considering the freaky name -- Stone milk? Gross. -- the harrowing emotional subject matter of her new record and the tech, you can understand why I arrived ready to get weird.

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We like Apple's 12-inch MacBook with its sleek look, high-res screen and scant mass -- but we have a big problem with the single USB-C port. For one, it doubles as the lone power connector, meaning you can't even charge your MacBook and transfer files at the same time. Another issue is finding peripherals that even support the new standard, fancy as it is. However, you're not totally screwed -- if you don't want to pay for Apple's own (expensive) USB-C adapters, there are options coming from established companies like Belkin and some very intriguing products on Kickstarter.

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Space telescopes are great, but they're hardly the cheapest things to build, launch and maintain, which means scientists are forced to make compromises. The solution to this problem isn't to build a better rocket with a bigger carrying capacity, but to rely upon a low tech way to make any party fabulous: glitter. Researchers at the Jet Propulsion Laboratory believe that the high-tech equivalent of shreds of foil could be used as a cheap and lightweight alternative to the hefty mirrors you'd find in the Hubble Telescope.

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