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Targeted advertising isn't a new concept, and Spotify is looking to examine your playlist habits before serving up those messages. The streaming service offers a library of curated mixes based on genre and mood, and eager advertisers can now leverage a listener's state of mind to sell their products. Playlist Targeting is the official name of the feature, with collections of tracks for Chill, Party, Workout, Romance, Sleep and more providing the opportunity for brands to woo would-be customers. Spotify says 41 of its top 100 playlists are context related (like the mood options), and users spend an average of nearly 2.5 hours listening a day. That's a lot of time for Trojan ads during the Bedroom Jams playlist.

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This post was done in partnership with The Wirecutter, a list of the best technology to buy. Read the full article below at TheWirecutter.com.

After surveying almost 1,000 Wirecutter readers and testing close to 100 iPhone 6 and iPhone 6 Plus cases over a period of about 50 hours (so far), our current pick for the best all-around case is the NGP from Incipio. The NGP line has protected several generations of iPhones (and many other devices) and has a reputation for providing solid protection and a good fit at a great price. It's slim enough not to detract from the iPhone 6's svelte dimensions while still offering comprehensive protection for the handset's body, including its buttons. Openings along the bottom allow for compatibility with a wide range of accessories.

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We've already seen Microsoft's Universal Office apps hit tablets, laptops and desktops as part of the Windows 10 Technical Preview, now the company has announced they'll be headed to phones by the end of the month. The Universal Office apps, which so far include Word, Excel and PowerPoint, are meant to show off a new touch friendly version of Microsoft's long-running productivity suite. But they're also an example of how developers can build one app that easily runs across a variety of Windows 10 devices. On phones, the Office Universal apps highlight the content of your documents, with typical commands and controls at the bottom of the screen. Microsoft says that should help with editing documents one-handed. On tablets, the Office apps look more like the full-fledged Office 2016 desktop apps, but with a interface tweaks to make them easier to navigate with your fingers.

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Canadian iPhone users will finally be able to use Apple Pay this fall, according to the Wall Street Journal. Sources say Apple is in discussions with six major Canadian banks, including Royal Bank of Canada, Toronto-Dominion Bank and National Bank of Canada, to launch its mobile payment service in the country in November. The big sticking points for many of the banks, though, are the fees Apple would take from every transaction, as well as security issues around authenticating cards, which has been a problem for some U.S. banks. If everything pans out, it would make Canada the first territory to get Apple Pay outside of the U.S. The WSJ notes that Canada's high iPhone penetration is one reason Apple may be focusing on it. iPhones make up a third of all smartphones in Canada, compared to just 20 percent globally, according to research company Catalyst.

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Maximum Bjorkness! That's what I came in expecting at MoMA PS1, the Museum of Modern Art's Queens-based offshoot, where the famous musician/distressing fashionista's new virtual reality exhibit is on display. "Stonemilker," a lilting, melancholy track from her new album Vulnicura, is the basis for Bjork's foray into VR. Considering the freaky name -- Stone milk? Gross. -- the harrowing emotional subject matter of her new record and the tech, you can understand why I arrived ready to get weird.

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We like Apple's 12-inch MacBook with its sleek look, high-res screen and scant mass -- but we have a big problem with the single USB-C port. For one, it doubles as the lone power connector, meaning you can't even charge your MacBook and transfer files at the same time. Another issue is finding peripherals that even support the new standard, fancy as it is. However, you're not totally screwed -- if you don't want to pay for Apple's own (expensive) USB-C adapters, there are options coming from established companies like Belkin and some very intriguing products on Kickstarter.

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Space telescopes are great, but they're hardly the cheapest things to build, launch and maintain, which means scientists are forced to make compromises. The solution to this problem isn't to build a better rocket with a bigger carrying capacity, but to rely upon a low tech way to make any party fabulous: glitter. Researchers at the Jet Propulsion Laboratory believe that the high-tech equivalent of shreds of foil could be used as a cheap and lightweight alternative to the hefty mirrors you'd find in the Hubble Telescope.

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The Harvard professor that brought us a real life smell-o-phone has announced that he's expanding his olfactory-focused products to include eBooks, songs and clothing. Now clothes that give off a scent isn't that weird, but eBooks and songs? How does that work? Professor David Edwards is calling these unusual digital tomes and music "oBooks" and "oSongs," and they pair up with his company's, Vapor Communications', "oPhone" contraption. That device (see above) contains all the scent chips meant to be mixed until it matches the specific scent indicated by the files. When it was launched last year, it was only good for giving off scents attached to messages indicated by the sender through its accompanying app.

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Remember Project Cars, the beautiful sim racer from the team behind Need for Speed: Shift? Well, it's finally coming out, and relatively soon. Or at least that's what developer Slightly Mad Studios is promising, anyway. After three embarrassing delays, we've got a new release date for your calendar: May 6th. The game will be available first on PC (via Steam) in the US before a staggered international release on PS4 and Xbox One: it'll arrive in Europe and Australasia on May 7th, followed by the UK on May 8th and North America on May 12th. There's no word on the Wii U version though, which is a little worrying.

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Free. It's a price we love. Ironically, free usually comes at a price. Today, that price, is the loss of Amazon's try-before-you-buy TestDrive service for Android apps. It turns out, with more and more apps being free (at least to download), there was less demand for a service that let you test 'em out in the browser/virtual machine. Makes sense. Accordingly, Amazon has pulled the TestDrive feature from the appstore -- this has no effect on any apps that used it, just the feature is gone. The downside being there's no longer a way to (easily) check out apps that don't use the free-to-play/freemium model on Amazon's store any more. But, coming full circle... that's the price you pay for having more free apps, right?

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