The opposite of audio cable burn-in

Isolda cablesIn a possible backlash to the hilarious Cable Burner Company, another audio cable company named Townshend made similar claims regarding its own (literally) polar opposite process: cryogenically crafted audio cables.  Among other things, they claim that by specially freezing and baking their Isolda line of cables, the crystalline structure within the copper wire reassembles to allow for a clearer audio signal.  It's still a bit hard to swallow, but at least they deserve a little more cred for their veiled pseudo-science than do those 16 year olds in Mom's garage putting some Monster Cables in the washing machine outlet for $25.

[Thanks, David]