A few years ago the Newman-Haas Champcar team used similar technology to display advertising on its wheels. Indy-style cars don't have much usable sponsorship adspacem so they thought it might help to make every square-inch count.
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A few years ago the Newman-Haas Champcar team used similar technology to display advertising on its wheels. Indy-style cars don't have much usable sponsorship adspacem so they thought it might help to make every square-inch count.
The technology was called WheelFX