78% of cell minutes go unused each month?
posted August 6th 2004 10:45AM
So a survey by TNS Telecoms found that a full 78 percent of wireless minutes go unused each month, and that people
are paying more than they need to for cellphone service. It's more than just a little disingenuous, since a lot of
these unused minutes are part of those "free nights and weekends" promotions, meaning that it's virtually impossible
for anyone to use even a majority of the minutes given to them each month. What percentage of daytime minutes wireless
subscribers use up each month is curiously absent from the press release announcing this news. But that shouldn't come
as any surprise given that the press release was issued by TracFone Wireless, which offers pre-paid wireless phone
service where people pay only for the minutes they use and is trying to lure customers away from the monthly service
plans offered by the carriers.
[Via MobileTracker]
Way to go, TNS, on presenting a meaningless report to the salivating press! I can't wait to see the correspondingly lazy articles start popping up announcing this as unfiltered fact.