AT&T Wireless brings shame upon the House of AT&T

So a few months ago AT&T announced that once Cingular completed its absorption of AT&T Wireless (which was spun off from AT&T a few years back) that they would be taking advantage of the unused name (which was only licensed in the first place) and launching a brand new wireless service under the AT&T Wireless name (they'd actually be leasing space on Sprint's network). Confused yet? Now they're saying that AT&T Wireless has done such a good job of mucking things up lately and pissing off customers that they may have permanently damaged the brand name and so now AT&T is thinking of ending their licensing agreement due to a "material breach of the pact", which obviously required them not besmirch the good name of AT&T. Seems like the worst they could do would be to force them to stop using the name "AT&T Wireless", which couldn't possibly be too huge of a problem given that they're supposed to stop using the name in a few months anyway.

[Via TechDirt]