So here we have the iUbi, a personal media player coming out soon from another previously unknown company called Rifa. It's got a 3.5-inch touchscreen, a 20GB hard drive and a 3-5 hour battery life. There's all sorts of hype (and by all sorts, we mean by the company making it) about its PDA functionality and add on WiFi-ness and how this sort of hybrid functionality is a new direction (i=internet and Ubi=ubiquitous). And stuff. So if we're reading this right, it's basically a PDA with a hard drive. Ummm…yeah. Good idea? Yes. Worthy of the hype? Eh, no quite yet. But soon perhaps.