The Gravity lamp: obvious metaphor made

We smell a Viagra or Cialis ad in here somewhere (are we spelling those right, we keep getting emails for Vi4gr4 and Ci4lis), but Front has a concept design for a new lamp called the Gravity that goes totally soft when you're not in the room and then when you walk in automatically wakes up, gets upright, and starts illuminating your world.

[Spyware Remover @ Dec 19th 2005 12:04AM]

If my lamp stays upright for longer than 4 hours, should I call a doctor?

AJ

[MAX @ Dec 19th 2005 12:04AM]

HAHA!

[Steve C @ Dec 19th 2005 12:04AM]

Is that a lamp in your pocket or are you just happy to see me?

[Celia @ Dec 19th 2005 12:04AM]

Reminds me of Pixar's Luxor Jr. Also looks like something Claes Oldenburg would've done, but shrunken to 1/10th of the size.

[John Davd Stutz @ Dec 19th 2005 12:04AM]

should I call the electric company?

[bev @ Dec 19th 2005 12:04AM]

an interview with the designers at Front:
http://archinect.com/features/article.php?id=3922_0_23_0_M