Normally when you have kid versions of grown-up electronics they are pretty awful; they only vaguely imitate their
adult counterparts and are totally unsatisfying, you can just totally tell when the kid opens it on Christmas morning.
Sure, there's no way we're giving a five year old a new cameraphone, but still. So you can imagine how stoked we are
for the 8-12 year age bracket since they're getting a Mattel-produced $70 personal video player, the Juice Box
(clever!). It's got a 3-inch color screen, and plays a proprietary video format, but also has an SD slot for playing
MP3s. Apparently movies will be like $25, which is pretty outrageous to get them on some proprietary format, but we'll
give it a week or so before it's totally hacked and every nerd around has got one for novelty.