Ireland going all-digital in theaters
Avica Technology has embarked on a mission to outfit 515 screens throughout Ireland with a digital delivery and presentation system. The system uses a network to distribute the movies in digital format, with an encryption technology developed by Digital Cinema Initiatives. DCI (can we call it that?) is a joint venture of Disney, Fox, MGM, Paramount, Sony, Universal, and Warner Bros. They hope the new distribution and projection technology will reduce operational costs while making Tom Cruise some extra Irish cash. They plan to have all of Ireland outfitted in about a year.
