Adam Curry gets Sirius

Much like Infinity Broadcasting has gotten curious about podcasting, Sirius satellite radio seems to be the latest broadcast media outlet bitten by the DIY bug. To that end, they've hired Adam Curry (billed as "the father of podcasting") to do a four-hour weekday show that will be basically Adam's "greatest hits of podcasting," to be aired daily on Sirius channel 148. Again, as with the Infinity deal, this misses the whole time-shifting aspect of podcasting — but it seems like this arrangement is more about getting some wide promotion for the idea of podcasting in general. As with the former, Curry's Sirius shows will include advertising, though Sirius execs are apparently eager for the show to have that "free-form feel" that is more podcast than mainstream radio. It will be interesting to see if podcasting can be so easily rebadged to have that same feel in a mainstream context.

[Thanks, Andy]