T-Mobile's selling To-Go service where there's no service?

It's hard enough to believe a company as large as T-Mo wouldn't even have limited coverage in one of the bigger little midwestern cities like Omaha, Nebraska, but we honestly have no idea what their regional distribution peeps were thinking selling T-Mobile To-Go service and phones at local Target stores in an area where they obviously didn't belly up to the bar as usual for a large chunk of Cingular airtime, and some local Omaha numbers. Sorry would-be Nebraskan T-Mobile customers, even you have to deal with their bunglings. Best return those phones if ya got 'em!