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iRiver gunnin' for the PSP?

iRiver PMP-120 game

Ok, this is one we didn't see coming: fan fav media device manufacturer iRiver (actually, their parent company ReignCom) is apparently throwing down the gauntlet with Sony, claiming they're working on a device that is going to compete with the PSP (oh, and it'll play digital media too—doy). OK guys, just a little reminder, "competing" with something doesn't mean you're even going to be a blip on the radar, so don't be so surprised when all that talk makes you look more like Sim Wong Hoo standing up to the iPod empire.

[Via DAPreview]