Samsung wants you to speak to the giant hand

In one of the weirder wireless branding campaigns we've seen to date, Samsung has been installing massive socialist realist sculptures of a hand holding a Samsung cellphone outside of major airports around the world. At least one of the phones (the one outside of Bangkok International Airport) will display text messages sent to it on its giant LED screen. Maybe they're trying to land Kim Jong-Il as their new CEO or something, but they're going to completely regret doing this in about six weeks when all these phones are hopelessly out of date.

[Via textually.org]

[Matt @ Dec 19th 2005 12:17AM]

Display text messages from anyone? Somehow, that doesn't seem too smart.

[John @ Dec 19th 2005 12:17AM]

Reminds me of the big hand in the movie Logan's Run with the crystal in the palm, to remind everyone they will be euthanized at 30 (21 in the book).

[Tom Whalen @ Dec 19th 2005 12:17AM]

I recently went to Peru and saw one of these at Lima Airport. I'll post a picture from my camcorder if I can find some time.

[Snorbitz @ Dec 19th 2005 12:17AM]

There has been one at Heathrow for ages...It was an E700 then they upgraded it to a D500 with moving slider....

[Jerry @ Dec 19th 2005 12:17AM]

Hey Rojas/ the Kim Jung Il thing , it's not funny at all

and the phone is exchangable, that's what they said, would you correct the article

[Warriorpear @ Dec 19th 2005 12:17AM]

jerry- just because the phones are exchangeable doesn't mean the phones will exchange themselves for free and with every new product release. All Rojas said was that the phones will probably be out of date soon... he never said that Samsung couldn't cough up some dough to update them all. so would you correct your post?

[handy @ Dec 19th 2005 12:17AM]

there has been one in bangkok at central world plaza it's D500. I dont like it just beauty but silly.

[GL @ Dec 19th 2005 12:17AM]

There's a much smaller one inside the new international terminal at DFW. It's there because Samsung outfitted the entire terminal with flatscreens for departures/arrivals and for the ubiquitous CNN Airport News...