They'd been talking about it for almost a year
now, but Disney finally announced their new cellphone service today, Disney Mobile. As expected, they'll be leasing
network capacity from Sprint (in the biz this makes them a Mobile Virtual Network Operator, or MVNO), and they're going
to offer Disney-branded phones. They haven't unveiled any of the specific features of the service or showed off any of
the phones (expect a phone to coincide with each new Disney movie), but they did say that they're going to offer a
service that "caters to [parents'] desire to ensure the safety of their kids and to keep in contact with them."