Bluetooth ads worry security experts

The latest Bluetooth-based ad campaign is worrying security types, who are concerned that it'll encourage bad phone habits; namely, that consumers wowed by the ads will keep their Bluetooth connection open to receive anything that comes their way. "This is dangerous from a user behavior point of view," said Patrick Runald, senior technical consultant at F-Secure. The new campaign, from British ad agency Filter, streams music and videos to cellphones, and Filter insists there's no way the campaign can be spoofed. We're not worried about that; we just don't want unsolicited ads kicked to us by Bluetooth. So, don't worry about bad security habits on our part; we'll be blocking this one from the get-go.

[EatingPie @ Dec 19th 2005 1:36AM]

Yeah, this is a HUGE danger. Everyone knows we comsumers are just jonezin' for yet another way to be bombarded by ads.

Sheesh.

-Pie

[devid @ Dec 19th 2005 1:36AM]

Security experts are also relieved, that people will lock-down their bluetooth TO AVOID THESE ADS.

[David Stennett @ Dec 19th 2005 1:36AM]

This is why location marketing solutions like Jellingspot are needed -- because they're client-side based, making them much more powerful, non-intrusive (if you don't turn on your apps, you cannot be bothered), and well ... freak'n cool!

Those interested can ever download the application for their Windows/Linux box, plug in a Bluetooth USB device, and start your own Jellingspot within minutes.

(Disclaimer: I work on Jellingspot -- www.jellingspot.com)