Texas Instruments announces DaVinci video technology

DaVinci is a new technology (read: a family of processors with integrated software and development tools) from Texas Instruments bent on toppling major world religions simplifying and accelerating the design and production of sophisticated digital video devices such as set-top boxes, handhelds, automotive gear, etc. — you name it, they say they'll optimize it. Today, hardware designers must slap together several processors to create a multipurpose video device. In the future, the same designers will be able to choose the appropriate DaVinci chip "from a menu of supported, production-ready features" saving both time and money. TI expects to announce processor samples, software and tools by "year's end," with prototypes on display at CES in January.

[Google Nazi @ Dec 19th 2005 2:05AM]

What is the difference between a T-calculator and my palm with an emulated graphing calculator? My palm is faster :P

[Dale Woodson @ Dec 19th 2005 2:05AM]

Google Nazi,
What's the difference between a Palm and my TI-calculator with Palm stuff (datebook, calendar, contacts, games, etc.)? My TI is a lot cheaper. :)

[David @ Dec 19th 2005 2:05AM]

Google Nazi...that's like comparing milk and some bacon...

plus, your palm probably has some sort of TI chip in it too, as does your cell phone.

[Glancing Aft @ Dec 19th 2005 2:05AM]

Ipod DaVinci Anyone?

[hippie @ Dec 19th 2005 2:05AM]

Google nazi, what's inside your cellphone? Chances are very hight that it is a TI OMAP, as used by Nokia Symbian phones or in case of a simpler phones, a more lightweight TI DSP.

Texas Instruments Semiconductor's customer list looks very much like the "Everyone in cellphone industry, except Qualcomm".

TI Educationial, ie calculators, makes peanuts of TI's profits.

[dthree @ Dec 19th 2005 2:05AM]

I wonder if they consulted Dan Brown for the software for these chips.

[monmin @ Dec 19th 2005 2:05AM]

Would it be correct to say that DaVinci, Viiv, and Cell processor directly compete with each other? I realize Cell is probably more multi-purpose, but what use would it have other the CE?

Anybody know?

[arevee @ Dec 19th 2005 2:05AM]

u probably are more touched by TI than any other company in ur everyday life- u jost don't know it! ipods, denon receivers, digicams, dlink routers, nokia(but of course), sun workstations in ur office's besement that u've never seen, DLP TVs, projectors!calculators are under 5% of TI's business. we are mostly on the "inside" of devices.

[David @ Dec 19th 2005 2:05AM]

monmin

I don't think the Cell does, as it's more for PC's and stuff like that, while the DaVinci is for much smaller products, i.e. cell phone, Ipods and the like.

[paintist @ Dec 19th 2005 2:05AM]

Yes but considering size of the cell processor, it will (hopefully) boom the mobile computing market that DaVinci is a part of.