Live coverage of Apple's address at PhotoPlus Expo 2005
posted October 19th 2005 12:10PM
We're here live at Apple's press event here at PhotoPlus Expo 2005. So far attendance is sparse — maybe about 25 journalists. We're just waiting for everything to go down, in the meantime they're playing Weezer, Gorillaz, and Beck over the soundsystem — you know, the usual hipster BS. This is Apple's third press event in seven weeks, you could definitely say they're on the warpath. For what it's worth, the Apple store has gone down, which means something'll probably be announced.
12:08pm - David Moody is on stage, promises a number of hardware and software announcements. Reviewing core professional imaging stuff: Core Image, Image Capture, Quartz Extreme, ColorSync, Automator.
12:10pm - Looks like we're getting right into it! Two new PowerBooks announced today, a 15-inch and 17-inch upgrade.
12:12pm - The 15-inch will get a new display with 1440 x 960 resolution; the 17-inch will get 1680 x 1050. Both will be 46% brighter than previous models, and both will have 22% better battery life.
12:14pm - Oh, and SuperDrive (DVD burners, that is) will be standard. Apple Cinema HD support is now built-in as well. Expect the 12-inch to retial now for $1,500, the 15-inch for $2,000, and the 17-inch for $2,500. All are available now.
12:15pm - Looks like the G5 isnt out yet, too. Theyve bumped the L2 cache on new G5-based systems to 1MB, and added dual-core support (as expected) with dual velocity engines.
12:16pm - These chips will be used in the new dual-core Power Macs, which will support 16GB of 533MHz DDR2 SDRAM, and can rock up to 1TB of internal storage. Theyll come equipped with PCI-Express (finally!), and are being launched with four nVidia cards, including something in the way of a Quadro FX 4500. All four cards support the 30-inch Cinema Display, and you can add up to a total of four 30-inchers, now.
12:17pm - The product is called the Power Mac G5 Quadthats a total of four operating cores, 76.6 gigaflops. The Quad will be available in early November.
12:19pm - Now on to the Cinema Displays new pricing on the 23-inch, down to $1299. The 30-inch will also get a price drop. Thats it for hardware!
12:24pm - Apples also introducing a new post-production tool for photographers today. Its called Aperture. The idea is to make shooting in RAW as easy as shooting in JPEG.
12:31pm - Theyre getting into the nitty gritty photo stuff now, which well do what we can with. This is a tool obviously aimed at professionals; its got a virtual loupe for magnification, a virtual light table, and a free form space for mock-ups.
1:01pm - Aperture will be out next month, retail price of $499.
1:10pm - Looks like were all about wrapped up here. Thanks for tuning in everybody!
They waste no time, those Apple crazies.
Are they going to announce a video ipod?!
Oh wait....
So they kept the 12" PowerBook, but no upgrades? Odd...
Adam: The SuperDrive is now standard in the 12" apparently. But I do find it odd that they didn't upgrade anything else in the 12".
It's about time the PBs got a resolution update. It's a shame it so modest though, OS-X is so nearly resolution-independent that they could have gotten away with true HD displays without the constant whining on the PC side about "text being too tiny."
All I've got to say is a G5 Quad is in my future ... 15" Alubook is just a bit long in the tooth these days...
My current 15" PB is 1280 X 854, so 1440 X 960 is a welcome bump.
But I have so say, Dang that took a while. The 2 year old dell laptop on my desk has 1440 X 1050 on it's 15" screen.
4 30" displays... my god... me wants
The store is still down! 1-800-MY-APPLE, quick!
"and you can add up to a total of four 30-inches, now."
ha ha like I can add 4 30" i an barely pay for this one
They didn't revise the displays or drop the price of the 20 inch? Blasts!
So how much will a G5 Quad with a 30-inch display run me?
Or, rather, how many small houses could I buy with the money?
They want to kill Photoshop now!
22% better battery life? So that's what, an extra 40-50 minutes or so?? {I guessed the PB gets ~ 240 minutes run time}
Is this the Photoshop killer we have all been waiting for? Photo Mechanic will probably see sales drop.
So much for Adobe, I reckon.
Congrats to engadget for having the only & best coverage of Apple's announcements.
Congrats to engadget for having the only & best coverage of Apple's announcements.
Apple = Microsoft 2.0 ... I'm done with these shenanigans.
no 12pb update? that sucks.
Making it easy to shoot in raw? How very "me too." It's gotta be more than that... but less than Photoshop.
Making it easy to shoot in raw? How very "me too." It's gotta be more than that... but less than Photoshop.
Video Nano for the win.
The only thing in which I'm interested is Aperture, but I'd have settled for a more powerful iPhoto. My two-year-old G5 still works great.
Apple needs a sub-$2000 tower. Still waiting...
no speed bumps in the Powerbooks?!?
If Aperture horns in on Photoshop's territory, it'll be "so much for Apple."
Since Adobe is catering to Windows, Apple is taking matters into their own hands.
They had to do SOMETHING to freshen the line. The updates aren't bad to hold things over until the switch to Intel. The new iMacs announced at last week's event are much more compelling.
I waited a month to buy the 12" powerbook, hoping they would upgrade the speed. To bad.
Aye, #16.
Plenty of kudos to Engadget for being more on the pulse with these Apple announcement than all of the other mac-only sites combined.
Have a pint or two on me.
#15.....only???
http://applexnet.com/
congrats on searching a little
The fastest machine on the planet has been released all over again, Intel, lol, why bother with that. It is already been trumped by single core processors never mind the duel. Give us more.....one more thing
Did the 12" PB increase in price, or has it always been $1499? So much for waiting to buy a new 12" PB--with specs like these, we're all just better off with the 12" ibook.
Stunning! Apple is always the best!
The worlds first test of the new dual core 2.3 ghz:
http://www.99mac.se/forum/showthread.php?t=87243
You know, it may not be your *beat*, but since you're there anyway, you could still tell us what he's saying maybe?
#23 Since when has Adobe been catering to Windows?
mmm, I had to buy a new PB 12" last week and quite happy that they didn't upgrade.... I'll just be waiting for the Mac Light with 13" 1200-800 screen, 1.5 kg, 8 hrs workingtime, and outperform the Sony vaio...
I think the 12-inch was not updated BUT will be in January with an intel chip.
Yeah, #28, I'm glad I bought my 12" iBook this summer with the student discount/rebate offer. Since it supports CoreImage, I'm happy with it.
thats it on the updates to the PB's?
Applexnet is copying from Macworld's coverage.
http://www.macworld.com/news/2005/10/19/liveupdate/index.php
AppleXnet.com seems to have almost 100% same stuff as MacWorld.com News.
It will be interesting to see if Aperture will need to import photos to work with them as iPhoto requires.
I cant wait for when they gather everyone to unveil the spices for their corporate thanks giving turkey!
shit, I think I wet my pants again.
Russ can you believe it? Probably going to go with the iMac!
Wow, $499 for Aperture. That better be one feature rich program.
Apple Store's back up.
So - brighter, but not lighter PBs - and no new 12"...
LAME...
I wonder if I can hack intel OSX to run on a real notebook computer - say one of those panasonics or Sonys... (>_<)