Nokia and EMI trial bFree music download service…over Bluetooth

Nokia and EMI are testing a new music download service in free-livin' Helsinki. Dubbed bFree, users must first download software to their series 40 (Java) or 60 (Symbian) Nokia phone allowing them to browse tracks for download onto their cellphone. No, this is not what we usually mean by an over-the-air service, we're in the CoolZone, see, and that's the real thing. CoolZone service points can be accessed via Bluetooth (WiFi too, in the future) to download music as well as wallpapers, ringtones, video clips, in-store coupons, etc. The service is free during this trial period, so if you have the time get on over to one of the participating FreeRecordShop music stores or Robert's Coffee houses to give the service a spin. We'd love to hear how it works, and whether you've managed to get the software to run on non-Nokia devices as well.