Android accounts for one-quarter of mobile web traffic
Android is mopping up Apple and RIM's declining mobile mindshare in the US, you'll find nothing but corroboration from Quantcast. The analytics firm reckons a full one-quarter of mobile web traffic stateside comes from devices running Google's OS
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I certainly watch more TV (via my ReplayTV or TWC DVR) than I would if I did not have the DVR. So I see more ads than I would otherwise, even if I FF thru half or more of them.
We def "see" the ads because it is a common thing for my wife or I to see something interesting and rewind to go back and watch the ad. Happens at least once in each 30 or 60 min show.