J Allard's Xbox 360
By Ryan Block 
posted Dec 12th 2005 3:30PM
posted Dec 12th 2005 3:30PM
While no one was looking last week at Xbox HQ we snuck into J's office to rummage through his trash for information on the 3rd generation Xbox — instead we wound up swiping his personal 360. The best part was when we ganked it from his desk to take some pictures of the thing his assistant said in a very loving, motherly voice, "Oh, I see J's been working on it some more." Yeah, you could say that.
Thank goodness this guy isn't in control of paintjobs. Looks like they let a 13-year old go ape with a box of stickers.
Not to rip on Allard, I think he's done a great job with the 360, but this just screams "I want to be cool...love me."
That's really badass.
That's a fire hazard.
heard about this on major nelsons podcast
that looks alrite and did u find any info on the 3rd generation of xbox?
Diggin the (B)ape sticker =D
You know for so many people worried about over heating the 360, he has like half of the little ventilation ports covered up.
Proof there is no sense of style or taste at Xbox central.
Tell him I'll trade it for my Futura Bearbrick %400, as he seems to be into that sort of thing.
Is that a Hello Kitty sticker?
Wasn't there a news story about his kids not having a 360 yet so he knwos how we "little people" feel?
Damn J share with your kids.
Tell him I'll trade it for my Futura Bearbrick %400, as he seems to be into that sort of thing.
Yeah, a punk Hello Kitty sticker. J seems to really want to convey, "I can be awesome too! I'll get you, Miyamoto!"
That Xbox looks so gay. Is he? he's trying to hard to look cool, but actually makes him very much "idiot who uses eery stickers that he sees" next we'll see him with a pierced eyebrow. Why do all the Xbox people are such nerds? even that Dead Or alive dude that wears leather jackets and black raybans inside his office tryes too much. Can someone point them toward Steve Jobs so they can see being a nerd isn't that embarrasing.
Pretty smart imho. It sure makes it a lot harder to pawn or sell on eBay if stolen.
Its official...
J Allard is a poser.
So no-one had an Apple or PSP sticker to slap on there? You disappoint me Peter...
I don't think they are stickers?!?!
give me a break. J tries WAY too hard. Imagine the old J Allard (the one from the geeky picture) putting stickers like that on his Xbox. It just wouldn't happen.
I'm sure M$ got a focus group together and put a design team on what Allard's Xbox should look like.
So bogus.
reminds me of my 14 year old brothers skateboard.
btw shouldnt he have the launch team ed. of the 360? the greeen one with the gamertag on the hdd and stuff?
Josh said Wasn't there a news story about his kids not having a 360 yet so he knwos how we "little people" feel?
I thought that was the ceo Steve Ballmer's kids.
Do you think he paid for it or just took it. If he didn't buy it then he's breaking the law because of new accounting laws that prohibite company execs from using company resources for their benifit or accepting gifts, its part of sarbanes-oxly. He should give it to me or i'll turn him in.
I think it looks tacky. Maybe he got all the stickers from one of the vending machines at some dollar store.
I seriously think he wants to be considered cool. Have you seen pics of him before the earing and completely bald head.
Has anyone else tried to decorate or mod their 360?
OGM! He has Doraemon in Devo getup! Sick. That just gave a away my age...
Am I the only one who doesn't believe this?
haha EXTREME!!!!!!
What's the mystery behind J Allard's name? What does the J stand for?
#'s 1 and 15 have it right. Allard's 360 was a generic old 360 ... then XBOX marketing found out those hip young engadget kids would be stopping by, so they hurriedly put together a montage of everything that could possibly be considered cool in today's day and age, which is to say, a bunch of asinine crap.
looked at from this perspective, that picture of his 360 plays out as PAINFULLY pathetic.
then again, doraemon in devo hat. can you see that i am serious?
Who cares who it belongs to, you talked about it too...=P
I wonder if he realizes when he tries to do a kickflip that he is actually skating on a game console?
Can't a middleaged bald guy skateboard and wear cool sunglasses in peace? Geewiz
Man, stickers ain't cheap J. And alot of them look like those arty, boutique brand stickers that cost like $10 a pop. Good job spending three hundred bucks trying desperately to look like you didn't spend three hundred bucks.
OMG J ALLARDS XBOX PROVES THAT M$FT HAS NO SENSE OF DESIGN AND DOES NOT KNOW WHAT THE CONSUMERS WANT AND I AM A SONY FANBOY WITH NO MIND OF MY OWN
Seriously, guys. You're embarrassing yourselves more with your stupidity than J Allard is with his Hello Kitty sticker.
There not stickers, if you look close enought you still se the ventilation hole on the yellow area in the top picture, and why would he put a sticker over the disc tray?
wow.... what a sticker whore....
It looks like he just walked into the first skate shop he saw and bought the first 25 stickers he saw. and from experience, those stickers from skate/snow/surf shops are between $2.50 and $15.
ok so J allard is a tool, and is trying too hard to look/be accepted as " COOL" ...wat else is new...???...im sure the avg. gamer cud relate to this " image" just like the avg gamer prolly related to that MTV " launch party" ...but us nerds/gamers wont be impressed cuz we are the exact opposite of wat is considered " cool" in the 1st place....if anythgn we relate to the old chubby allard that cudnt skate..not the new " X-TREME" allard that mountain bikes and has an 360 that looks like the scooby doo mystery machine van...
Wow thats ugly!
Is anyone else really just annoyed with J Allard? I want a 360 once it comes down in price and the games are worthwhile, but for some reason I want some assurance that none of my money is going to that guy. Why? I don't know. I just know he really annoys me now.
Friends don't let friends wear a hoody under a sport coat.
What's up with him having a ton of skateboard company stickers? I mean, customizing your Xbox with whatever you want is cool and I know he's a biker, but does he even skate? And if you're going to cover your system with tons of skate stickers, at least throw an Enjoi one on there.
As a kid I collected stickers but I determined that I liked them too much to actually stick them on things, so I kept them all in a box. I think I threw that box out a few years ago. Let that be a lesson to the Engadget Kidz Klub. Back then, and now, I can't stand seeing stickers overlap like that.
Hello Kitty! That definitely jumps out first. That's what the corporate executives play with these days. Interesting demographic.
Now all MS needs to do is make it small, light weight, low power, low noise, and slightly innovative like Nintendo's next console... I might buy one.
Good use of color and line to hide an otherwise scary console that is a worthy aftercessor to the original Xbox bear.
This is like writing all over your backpack with a sharpie or whiteout, a pseudo-hipness label.
I doubt he even uses this xbox, or if so, this look was determined in a confrence room along with the rest of his superficial image.
It's
A) Ugly,
B) Contrived, and
C) Desperate.
You can polish a turd, but . . .
did you guys get the term "ganked" from idlepimps?
It's clearly a decoy. The bright eye candy distracted the gadget-obsessed break-in team. His real x360 is safe and sound underneath his stash of unopened Oakley Thump2's. (which isn't safe since that puppy could explode at any moment!)
Some of you guys are such nerds it's ridiculous.
Wow, some MS VP has tacky stickers on his 360. That must mean that:
a) MS (sorry, M$) Suck!
b) J Allard wishes he were as cool as me, posting about him on Engadget
c) He's a lam0r!
d) 360 sucks!
Serious guys, you are acting like complete tools. Whilst you are all bitching about a guy at MS having stupid stickers on his 360, some of us are playing some next gen games with our buddies.
Ape General says "Go BAPE!"
What? No "Calvin pissing on PS3 logo"? I'm shocked. What a lame attempt to try to be cool.
MY GOD! somebody should hit him. he tries so ****ing hard is not even funny!! >_<;
#22 "What's the mystery behind J Allard's name? What does the J stand for?"
It stands for Jay :p