Klegg hires Verne "Mini Me" Troyer to promote Mini DAP

With a company name like Klegg, and a model with a brand -- the Mini -- that matches one of Apple's discontinued iPods, we suppose you've gotta do something to get your products noticed. But we somehow don't think Klegg Electronics' decision to use Verne Troyer -- aka "Mini Me" of Austin Powers fame -- to promote the Mini is the right one. Sure, Troyer is small, and so is the player. But hiring a has-been whose last big hit was four years ago (and whose last major gadget endorsement was the ill-fated Gizmondo), doesn't seem like the best way to pitch your product as cutting edge. Of course, Klegg probably got Troyer on the cheap, which may be one way to remind potential customers that the Mini, starting at $79.95, is a portable audio player for the budget-minded.

[Via the Raw Feed]

[merkley??? @ Jan 13th 2006 1:54AM]

that was unnecessarily mean. lay off the little fella. and that's comin from a major dick.

[blanksl8 @ Jan 13th 2006 2:01AM]

Tiny hands holding a tiny player sure make it look bigger than it is. I would have found the largest person possible to market the player.

[Katie @ Jan 13th 2006 2:14AM]

I feel the same way you do about using him to advertise their product. I think its wrong!



I enjoyed your article!



Katie

[Gadget Girl @ Jan 13th 2006 2:20AM]

yeah, he was a stupid choice.....i would have picked Shack or someone of equal or greater size...just common sense.

[Craig @ Jan 13th 2006 2:38AM]

let's not forget that apple used him a few years ago to advertise the 12" powerbook. of course, they also used yao ming for the 17"

[= @ Jan 13th 2006 3:22AM]

Can that small player really power those big headphones?



:-o

[leojsoap @ Jan 13th 2006 4:03AM]

other way around craig, verne had the gigantic 17" & poor yao with th' 12"



pretty funny commercial though.

[Chip @ Jan 13th 2006 4:50AM]

no no no, in the powerbook ad apple used verne for the 17 inch and yao for the 12 inch--pretty cool ad.



point goes to apple.





:)

[mike @ Jan 13th 2006 7:42AM]

yeah, he was a stupid choice.....i would have picked Shack or someone of equal or greater size...just common sense



---



how long since you left the house. You mean Shaq?



Whatever.. you're a chick.. you don't like sports i guess..

[ablufia @ Jan 13th 2006 8:34AM]

"But we somehow don't think Klegg Electronics' decision to use Verne Troyer -- aka "Mini Me" of Austin Powers fame -- to promote the Mini is the right one"



Surely one of the main points of 'promotion' is to 'promote' the product - i.e. "To attempt to sell or popularize by advertising or publicity" (http://dictionary.reference.com/search?q=promote) - and by this definition, this article is doing just that ?



Maybe I'm wrong ?

[Derwin @ Jan 13th 2006 6:20PM]

i love how they use Sony's MDR-V700 headphones and simply tape over the logo. very classy.

[Beanie @ Jan 14th 2006 3:05AM]

They need to use the video of him pissing in the corner of the surreal life house while on a drunken bender in his little motorized chair. priceless.

[fnord @ Jan 14th 2006 6:57PM]

Also, "Klegg" in Swedish translates roughly to "gunk" or "goo"..

[Chris Barbour @ Feb 1st 2006 10:31PM]

I think using him was brilliant! They are also using Paul Abdul who is giving to every celebrity she sees! We need to stop knocking it and embrace it by buying stock in company!(klge) This product is going to produce hugh revenues for a relatively small company for now!

[Gnotta Shillatall @ Apr 16th 2008 2:08PM]

Chris, you are so right! We should buy all klge stock and give it Paul so she can keep giving it to every celebrity all the time! And we should all live in shacks, just like mike asked us too! Chris, where can I buy this stock of which you speak so praisefully, so that we can all help hugh get many revenues! klge is so much relative!