Sega iFish swimming into Japanese stores

We knew this one was coming, though we've still sort of hoped that if we ignored it, it would just go away. But sure enough, Sega has unleashed (or is it unhooked?) the iDog's new companion, the iFish. The new toy includes 50 built-in "healing" sounds and, like its canine cousin, can be connected to an audio player for a piscine light show. No word yet whether Hasbro is going to pick this one up, so there's hope that it won't swim to these shores -- though if you really want one, at least one Hong Kong-based e-tailer plans on selling it to US customers for $64.90.

[Via I4U]

[kaz @ Dec 26th 2006 2:45AM]

i dont suppose ne1 knows if you can get ifish in New
Zealand?

[beth @ Jan 9th 2007 3:24PM]

Purchased direct from Japan in October. No instructions in english and cannot find the off/on button....Any suggestions?

Thanks

[JnelsonW @ Jan 18th 2006 11:13AM]

Does it actually go underwater though? I'd want it to go underwater.

[eils @ Jan 18th 2006 11:17AM]

there's only one way to find out...

[Gaspode @ Jan 18th 2006 12:12PM]

If it works underwater, i would get one, just as a Red Dwarf reference...

[flipper @ Jan 18th 2006 12:12PM]

Mines on order, I like tat ;)

[GeeksAreSexy @ Jan 18th 2006 12:21PM]

Hmmm, it would look good in my son's room.. According the the comments, people are actually interested in the device ;)

[bkim @ Jan 18th 2006 12:27PM]

People buy the most useless things...

I should sell the iFeces. Looks and smells like ordinary feces but made for your iPod.

[Jesus @ Jan 18th 2006 12:35PM]

Seaman 2.0!

[warriorpear @ Jan 18th 2006 1:20PM]

the video is useless... the background bubbles sound like a cross between a bong and tub fart.

quality

[passerby @ Jan 18th 2006 2:26PM]

cute robot dogs, curteous humonoid bots, dancing mofo bots, BEGGER bots!, now this cute (and mindless) fish ... gawd I need my robo apocalypse fix soon.

[Zex_Suik @ Jan 18th 2006 5:22PM]

"Have you seen my baseball!?"

[Ivan Lubiano @ Jan 18th 2006 7:58PM]

Oh come now, what is with all the iFish hate? Sure, it's not the most useful product, and it's basically pointless, but it's still neat.

[Cars-imir @ Jan 19th 2006 1:13AM]

Another product the world doesn't need. Which is, why a lot of people will buy it!

[Josh @ Jan 19th 2006 1:30AM]

I think the i fish and the i dog look cool but if all it does is light up i can think of a beter way to spend 70 bucks

[Refik @ Jan 22nd 2006 5:55PM]

This fishy looks so cute :) but it is kinda expensive!