A movie theater in a suburb of America's technology capital
has begun trial-running a payment method that allows customers to not only purchase tickets from their cellphones but
actually present an on-screen barcode to the tickettaker. The Emagine Entertainment theater in suburban Detroit is the
first US theater to implement pay-by-cell technology from Mobile Box Office, which is currently restricted to
Internet-enabled phones with color screens. Moviegoers need only go to the MBO site, buy a ticket, wait for a text
message with a link back to MBO, and follow the link to a webpage with a unique barcode representing the purchase.
Emagine has installed scanners that read the barcode off of the phone's screen and grant access to the theater.
Unfortunately, just like with Nokia's
, this system seems contingent on being able to get a signal in the vicinity of the theater, so members
of the T-MOB will need to continue purchasing their tickets the old-fashioned way.
[Via Yahoo! News