It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent.Was it an illegal move on Josh & Xander's (or Apple's) part to produce this ad? Depends on who ultimately owns the copyright to the original (probably SubPop), but either way it's pretty poor form. Seems like if Apple wants to avoid further criticism and the possibility of litigation -- and snag a little indie cred while they're at it -- they'll pull their ad and make things right. Likelihood of that happening? Slim -- unless they get a call from SubPop's lawyers, anyway.