It all depends on who owns the rights to the music vid AND the footage. If the director still owns the footage or music video, he can re-do whatever he wants with the footage. It makes no difference WHATSOEVER. If he want's to cannibalize himself to make an ad, it's his perogative. I personally think it's a little hackish, but hey...it's still legal.
Even Kubrick used footage from things he shot for other films in later films. In those cases It was his footage. He even sold some of it out to other moviemakers to use for establishing shots.
If directors of the music vid didn't have the rights, the directors have very little scruples because they went through the trouble of resetting every shot the same (or used the exact same footage).
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It all depends on who owns the rights to the music vid AND the footage. If the director still owns the footage or music video, he can re-do whatever he wants with the footage. It makes no difference WHATSOEVER. If he want's to cannibalize himself to make an ad, it's his perogative. I personally think it's a little hackish, but hey...it's still legal.
Even Kubrick used footage from things he shot for other films in later films. In those cases It was his footage. He even sold some of it out to other moviemakers to use for establishing shots.
If directors of the music vid didn't have the rights, the directors have very little scruples because they went through the trouble of resetting every shot the same (or used the exact same footage).