I saw these at Micro Center this morning, and spotted one advantage over CD distribution: shelf space. They're on a standard blister pack display, meaning that the store can put them at the corner of an aisle. They take less space, so it's easier to get stores to stock them; and they're more visible to customers, so they sell more. Add in #4's point about storing your program and data on the stick for later, and it's a win-win as far as I can see.
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I saw these at Micro Center this morning, and spotted one advantage over CD distribution: shelf space. They're on a standard blister pack display, meaning that the store can put them at the corner of an aisle. They take less space, so it's easier to get stores to stock them; and they're more visible to customers, so they sell more. Add in #4's point about storing your program and data on the stick for later, and it's a win-win as far as I can see.