Maybe Sir Howard has a master plan
after all. Sony reversed their 10 billion yen forecasted loss for the year with a new expectation of profits to the
tune of 70 billion yen. The new forecasted profit of $605 million is due in large part by profitability in the Sony
Bravia LCD line. According to Sony, the Bravia sets were the best-selling LCD line in America for the fourth quarter of
2005, taking a 30-percent share of all LCDs sold. In hindsight, those quarter of a million super-balls
might have added a little bounce into the once-dominant TV maker.