Israeli startup adds CYM to LCD's RGB

We're all about any invention that gives our displays more realistic, brighter pictures, so a new technology called multi-primary by Israeli startup Genoa Color Technologies that promises a 40% increase in brightness over traditional LCDs along with what sounds like an impressive 35% expansion of the "visible color gamut" has us understandably excited. GCT has apparently developed a method for adding one to three extra sub-pixels (yellow, cyan, and/or magenta) to the usual red, green, and blue flavors found in today's displays, but because this new tech would be junk without properly encoded video, Genoa has also developed algorithms that allow digital video to be expressed properly with the additional pixels. No word on when this breakthrough will be commercialized and give us even more realistically-rendered blood and guts in our videogames.

[Via EE Times]

[lettcco @ Jan 27th 2006 6:18AM]

who cares about blood and gut...
show me the porn!

[Desides @ Jan 27th 2006 8:02AM]

I wonder if/how this will coexist with Samsung's new LCD tech.

[Oded @ Jan 27th 2006 8:45AM]

In other news Hamas has just came out with its own invention... A suicide backpack with a built in massager. To take you to the land of the 97 (?) virgins in style.

[John Paragon @ Jan 27th 2006 9:19AM]

I dont even know why knowing it's an Isreali company is important.

[GlassyEyedGuppy @ Jan 27th 2006 10:31AM]

Genoa Color Tech + Brightside Technologies = creamy display goodness. Check it out: http://www.bit-tech.net/hardware/2005/10/04/brightside_hdr_edr/1.html

[Chris @ Jan 27th 2006 12:06PM]

My display does not allow me to see any difference between outside and inside the circle ;-)

[furtim @ Jan 27th 2006 2:37PM]

"I dont even know why knowing it's an Isreali company is important."

Engadget almost always mentions the country of origin for tech that comes from outside the US. For tech that comes from inside the US, they usually mention a city or state. It's a pretty standard journalistic practice, really, answering the "Where?" question.

[artdog @ Jan 28th 2006 3:23AM]

Interesting! As a graphic designer I am wondering if this could produce better representation on screen of CMYK.

[Julian Woolford @ Jan 28th 2006 4:04AM]

I am found wondering how CMY (Cyan, Magenta, Yellow) would assist a boost to the colour gamut.

Colour gammut being the the number of colours that can be reproduced in the medium. (wikipedia)

We run a design studio (web & print) and my understanding of colour rendition is an LCD monitor (RGB) is filtering white light and so is addative. (wikipedia) Where as printing (CMYK) is reflecting white light an ink is absorbing all but the desired colour so it is subtractive. (wikipedia)

So on the face of it - CMY pixels see to be not useful in this medium. It does raise question of validity behind this announcement - We have had the odd junk science announcement over the years after all - Cold Fusion anyone ??

So... While I am NOT an expert / scientist / researcher. I am also not a sharholder or board director at the company.

I would want to know more about the fundamentals of this concept product before I commited the retirment savings of my customer into this start-up if I were a funds manager (Yes not one of those either)

P.S - Before anyone cries foul on semetics - A company like Zend - The PHP guys do great work on a technology we use everyday. Not to meantion software security and encryption products coming outta Israel.

[Julian Woolford @ Jan 28th 2006 4:08AM]

http://en.wikipedia.org/wiki/Color_gamut

http://en.wikipedia.org/wiki/Additive_color

http://en.wikipedia.org/wiki/Subtractive_color

[daniel @ Jan 29th 2006 4:18AM]

"4. I dont even know why knowing it's an Isreali company is important."

Maybe because the news is from Israel about an Israeli company... What a stupid statement to make.

[Cuba @ Jan 30th 2006 12:22AM]

"I dont even know why knowing it's an Isreali company is important."

Because this is jounalism and the company is in Israel. What a stupid question.

As for the display, this is great, now we won't have to keep printing proofs.